$1,500

USASBE Conference: ICSB Global Creativity and Innovation Certificate

Event Information

Share this event

Date and Time

Location

Location

St Pete Beach

St Pete Beach, FL 33706

View Map

Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

ICSB is proud to announce the launch of the next cohort of ICSB Certificate programs after the highly successful completion of the GW Washington DC cohorts (see article and photos).

ICSB is heading to Florida in collaboration with USASBE to offer the ICSB Certificate in Innovation & Creativity.

The ICSB Certificate in Innovation & Creativity will be held at the USASBE Conference in Florida from January 23-27, 2019.

This unique in-person experience with award-winning global faculty will be a state-of-the-art event.

You can now register for the ICSB Certificate registration that will also include your full registration to the USASBE Conference.

Registration includes:

  • Admission to USASBE Conference held on Jan 24 and 27

  • Payment must be made in USD and can be made via Pay Pal.

  • $100 discount coupon to ICSB 2019 World Congress

  • If you require an invoice for the payment, please contact the Registration Office (info@icsb.org).

  • Cancellation before January 5 will receive a full refund, Post- January 5th there will be no refund but credit for future use.

Conference Hotel: https://www.tradewindsresort.com/usasbe

Questions? Contact Jordyn Murphy, jordyn@icsb.org.

ICSB Global Certificate in Innovation & Creativity:

Facilitator: Jeff Hornsby, PhD – University of Missouri-Kansas City, Global Department of Entrepreneurship and Innovation
Presenters:
Katia Passerni, PhD – St. John University, College of Professional Studies
Luca Iandoli, PhD – St. John University, College of Professional Studies
Jean Francoise – HEC Montreal
Paul Swiercz, PhD – The George Washington University, School of Business

Description:
Years ago, creativity and innovation were mainly associated with art, entertainment or recreation, and only in very particular cases, it was related to the world of organizations. However, this has changed. Currently, innovation and in particular, creativity, is considered fundamental in different areas. This can be seen in a report about the future of work published by the World Economic Forum in 2016, where creativity is among the three most important skills required for 2020. This presents a serious demand that organizations have to be innovative for their own competitiveness in a global context. Furthermore, they have to create new products and services to stay relevant. Innovation is decisive with respect to the levels of competitiveness in companies, sectors and also in the economy of the countries. In today’s business, executives and organizations must carry forward a professional innovation management in their particular context. In other words, each organization or entrepreneur must model their businesses in a unique combination that allows them to detect opportunities for innovation and successful execution capabilities.

Module One: Think as an artist: Creativity for the Design of effective products and service
The objective of this module is to present an actionable approach to the design of “beautiful” products and services. Why beauty? Because recent and breakthrough findings in Cognitive science about how the mind perceives complexity show that the pursuit of beauty is the way our brain understand the world and make decisions opting for the most elegant solution. In this module, we will use visual art and neuroscience to show how artists achieve elegance and translate this into a set of eight strategies that can be used to improve the design and enhance creativity.

Contents:

  • Entrepreneur as an artist: Innovation as delivery of new meaning through the design of effective artifacts
  • What makes a design beautiful? Lessons from Designers, Cognitive Science and Complexity Theory
  • Think like an artist: 8 strategies to achieve elegance and simplicity in Design

Module Two: Creativity and Design thinking: how to design effective Organizations

A visual, design thinking approach is applied in this module to the design of effective organizations as well. A new venture is an organization formed to search for a repeatable and scalable business model. Using visual tools to design and simulate business models, in this workshop participants will learn how visual thinking and simplicity can help in the design of lean as well as effective ventures:

Content:

  • What is a Business models (building blocks)?
  • Visualize your business model: Lean canvas/Business model canvas
  • Cases studies of effective business model design and BM driven innovation

Module Three: Where do good ideas come from?

This module will present a review of the most well-known theories about sources of innovation: where do good ideas come from? Can innovation be designed? Which are the characteristics of highly innovative systems and how can we replicate them and apply to our business idea? Theories will be presented through successful cases and examples from the real world based on 4 types of innovation sources:

  • Innovation from marginal markets: Disruptive innovation
  • Innovation from Industry: the dynamic of innovation in Industry
  • Innovation from Smart collectives: Information Economy and Peer-production, innovation in online communities (open sources, makers), Open Innovation
  • Innovation from tradition, history, culture, and territory
Share with friends

Date and Time

Location

St Pete Beach

St Pete Beach, FL 33706

View Map

Refund Policy

Refunds up to 30 days before event

Save This Event

Event Saved