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Usability: The Key to Successful Product Innovation

O'Donnell & Associates, LLC

Friday, November 4, 2011 from 1:00 PM to 1:30 PM (EDT)

Usability: The Key to Successful Product Innovation

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Usability: The Key to Successful Product Innovation Ended Free  

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Higher Ed Cafe's Friday Webinar Innovation Series

Sponsored by O'Donnell & Associates


Given the warp speed of change in the Higher Ed digital landscape, innovation is more important than ever.  How do you ensure your innovative endeavor is successful?

Our Friday Innovation webinar series examines how to create a culture of innovation and zooms in on the details that make innovative products succeed.  

Friday, November 4th, 1-1:30pm:  Usability: The Key to Successful Product Innovation

This webinar will help you understand why usability and user-centric strategies are essential for effective product innovation.


Mary Michaels, Director of Training & User Experience Strategist

Human Factors International (HFI)

Learn how working with a user experience perspective helps your organization to maximize its ROI on innovation work.  Michaels will demonstrate several techniques that help to ensure the user remains at the center as your organization develops new products, services and business ideas.  These techniques include aligning visions of the various stakeholders, conducting user research, charting ecosystems, and creating concept designs.  


Save the dates for the next webinars in our innovation series:

Dominique Raccah


Friday, December 2nd, 1-1:30pm
Dominique Raccah, CEO, Sourcebooks & Co-Chair BISG
How to Create a Culture of Innovation
Dominique Raccah, CEO of SourceBooks and co-chair of the Book Industry Study Group, talks about how her company's attitude of innovation led to the creation of innovative apps for the college-bound student, and a whole new education division, including a first year experience series and adaptive testing for the SAT/ACT. 


Carrie O'Donnell

Friday, January 20, 1-1:30pm
Carrie O'Donnell, President, O'Donnell & Associates, LLC
How Your Customers Can Help You Innovate
Carrie O'Donnell, founder of O'Donnell & Associates and a Higher Ed industry thought leader, will present innovative market research solution for developing digital products that truly meet customer needs.  Carrie is a recognized expert in the use of market development and customer insight to create winning products, strategies, and business practices in today's turbulent marketplace.


Have questions about Usability: The Key to Successful Product Innovation? Contact O'Donnell & Associates, LLC



O'Donnell & Associates, LLC

Higher Ed Cafe's Friday Webinar Series is sponsored by O'Donnell & Associates.

OD&A, a comprehensive publishing services firm, delivers end-to-end publishing solutions for education and information companies.   Whether it’s developing a series of textbooks, creating online courses, or launching an eLearning initiative, OD&A brings the skills and capabilities to manage projects from concept through design through product launch.

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