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UP 2010 Cloud Computing Conference

Cloudcor Inc.

Monday, November 15, 2010 at 8:00 AM - Friday, November 19, 2010 at 7:00 PM (EST)

UP 2010 Cloud Computing Conference

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular (Virtual)   more info Ended $50.00 $2.24
VIP (Virtual)   more info Ended $250.00 $7.24
Regular San Francisco & Islandia, NY (on November 15 and 18, 2010)   more info Ended $299.00 $8.47
Arbitrary Amount Payment   more info Ended
Official UP 2010 Fan T-Shirt   more info Ended $29.95 $1.74

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Event Details

The Conference is the world's premier cloud computing event, covering technology, business models, industry experiences, legal aspects, research, development and innovations in the world of cloud computing. 

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UP 2010™ conference is the premier cloud computing event, covering latest trends and innovations in the world of cloud computing. 

Conference panels, workshops, and tutorials are selected to cover a range of the hottest topics in cloud computing.

UP2010 conference is hybrid in delivery model which has both virtual and physical elements. Virtual sessions will be streamed to physical locations, where people could ask their questions back to presenter.

Day 1 (Monday, November 15, 2010) physical extension of UP 2010 conference will be hosted in Burlingame, San Francisco; California at the Hyatt Regency Airport hotel.

Day 4 (Thursday, November 18, 2010) will be hosted in Islandia, NY at CA Technologies Conference Center.

Descriptions of our conference tracks are presented below. 

Cloud for Business Computing, Business Models and Best Practices

This track covers applications for use across business and industry areas to help increase knowledge of what is possible from sales and marketing, customer and contact centers, supply chain of product and services, financials, human resources to specific areas across business including analytics, business intelligence, business process management, location intelligence, operational intelligence, information and data to business focused collaboration.

Technology & Innovation

This track covers Data as a Service, Application Delivery Controls, Private cloud/public cloud, Data Centers, High Performance Computing, Cloud Storage, Hardware/Equipment, Software, Platforms, Virtualization, SaaS, Security, Monitoring, Distributed Technologies, Data in Cloud, Content Delivery Networks, cloud as a platform for innovation in IT and Business, and many other aspects.

Cloud For Public Sector/E-Government

This track will cover public sector cloud initiatives, ranging from U.S., UK and other government initiatives to move to the cloud. Specific topics will include: government’s use of cloud computing (private cloud, public cloud, hybrids); policy implications in moving to the cloud; security and privacy requirements for government use of external cloud resources; and success stories and lessons learned in Infrastructure As A Service, Platform As A Service and Software As A Service examples. In addition, there will be presentations on Open Government, Crowd Sourcing, and Government Transparency Initiatives tied to cloud computing.

Industry Implementation Insights

Learn about experiences transitioning traditional IT resources into the cloud, efforts to use the cloud to support business processes that are presently supported by traditional IT. Usage/ industry focus such as application to and lessons learned from use in Public & Government sectors, institutional and / or retail financial businesses, life sciences, manufacturing, retail, medicine, pharmaceutical, etc. Discussion of practical usage and issues discovered/addressed could help in promoting a shift in perception of Cloud Computing.

Legal Aspects: Governance & Enforcement

  • What is personal information? What is privacy? Where is the personal data stored, What laws apply to the data in question.
  • Is the data secure?
  • Is individual consent provided? How? is it informed? Can it be revoked? Can conditions be attached?).
  • Who owns the data? (In the U.S., it is exclusively the organziation's, everywhere else, ownership is a "shared responsibility")
  • Who (e.g. third parties, agents) is the data shared with? Under what circumstances?
  • Are there data breach disclosure requirements in place - if a breach occurs will you be informed? What remedies, if any, will be offered?
  • What steps or measures can people and organizations to limit exposure and lability?
  • In this Information era of unlimited storage, mirrors, backups, etc - has data deletion (when no longer needed for its original purpose) become an obsolete idea?

Research & Findings

Presentations from academia on the current and future aspects of cloud computing(e.g. running MATLAB/Star-P/Mathematica parallel calculations for life sciences projects in cloud environments or storing data sets such as the Human Genome, U.S. Census and labor statistics in cloud to make the information easier to access for researchers).

Conference Agenda


We have world class and exclusive agenda in store for you. Our conference session content is only available via UP 2010. See following full UP 2010 conference agenda.
Day 1 - Monday, November 15, 2010 (San Francisco & Livestream)
08:00 - 08:30 PDT Registration
08:30 - 09:00 PDT Welcome & Opening PwC Keynote (Broadcast live over Internet)
Mike Pearl, US Cloud Computing Leader at PwC
09:00 - 10:00 PDT The Move is On: Cloud Strategies for Businesses
Doug Hauger, GM, Cloud Infrastructure Services Product Management group at Microsoft
10:00 - 10:15 PDT Introduction of UP 2010 Cloud Awards 
Sharon Kane, Computers & Networking Leader at PwC
10:15 - 10:45 PDT Finalist Presentations: Fastest Growing Provider Award Category (also Broadcast live over Internet)
Sharon Kane, Computers & Networking Leader at PwC
10:45 - 11:45 PDT Finalist Presentations: Efficiency in Technology Award (also Broadcast live over Internet)
Cara Beston, Systems & Process Asssurance Partner at PwC
11:45 - 12:45 PDT Networking Lunch (Atrium Area)
12:45 - 14:00 PDT Finalist Presentations: Most Promising UP-Start Cloud provider Award Category (also Broadcast live over Internet) 
Bryan McLaughlin, Partner at PwC
14:00 - 14:30 PDT Analyst Presentation
14:30 - 14:45 PDT Break
14:45 - 15:40 PDT Finalist Presentations: Overall most innovative cloud provider Award Category (Group 1) (also Broadcast live over Internet)
Bo Parker, Center for Technology & Innovation Leader at PwC
15:40 - 15:45 PDT Transition to Group 2 Overall Most Innovative Cloud Provider Panel
15:45 - 16:35 PDT Finalist Presentations: Overall most innovative cloud provider Award Category (Group 2) (also Broadcast live over Internet)
Bo Parker, Center for Technology & Innovation Leader at PwC
16:35 - 17:00 PDT Cloud Awards Winner Presentation and Close (also Broadcast live over Internet)
Mike Pearl, US Cloud Computing Leader at PwC
Day 2 - Tuesday, November 16, 2010 (Virtual over Webex)
08:00 - 09:00 EDT Demystifying Cloud System Integration 
Pravin Hungund, Practice Partner, Cloud Solutions at Wipro
09:00 - 10:00 EDT Public Sector Cloud Strategies: How cloud computing is enabling 21st century government 
David L. McClure, Associate Administrator of Citizen Services at U.S. General Services Administration and Mark A. Forman, Partner at KPMG and Former U.S. Administrator for E-Government and IT
10:00 - 11:00 EDT Making money as a Cloud Provider 
Mark Skilton, Capgemini and Penelope Gordon, 1Plug
10:00 - 11:00 EDT Clouds and the industrialisation of computing 
Neil Ward-Dutton, Research Director at MWD Advisors
10:00 - 11:00 EDT Cloud Computing: Standards and Perspectives 
Richard Soley, CEO at Object Management Group
10:00 - 11:00 EDT Optimizing Performance in the Cloud 
Owen Garrett, Chief Innovation Officer at Zeus Technology
11:00 - 12:00 EDT Security Trends with the Cloud 
Shahed Latif, US Lead Partner on Cloud Computing at KPMG
11:00 - 12:00 EDT Is open source the future of the cloud? 
Mark Collier, Vice President at Rackspace/OpenStack
11:00 - 12:00 EDT Beyond the Hype: Cloud is Real and Coming to an Enterprise Near You 
John Gilmartin, Director at VMware
11:00 - 12:00 EDT User Virtualization for the Cloud 
Jon Wallace, Director at AppSense
12:00 - 13:00 EDT How to manage a cloud where users are empowered while vendors have no lock-in power 
Gregor Petri, Advisor Product Marketing at CA Technologies
13:00 - 14:00 EDT Windows Azure Security Essentials for TDMs 
Yousef Khalidi, Distinguished Engineer at Microsoft
14:00 - 15:00 EDT Private or Public Doesn't Matter - It's All In The Strategy 
Brian Butte, Director at PricewaterhouseCoopers
15:00 - 16:00 EDT Real Life Cloud Experiences in the Enterprise 
Stuart Appley, CIO at Shorenstein
15:00 - 16:00 EDT Cloud Security at Scale 
Adam Swidler, Sr. Manager at Google
15:00 - 16:00 EDT Cloudification Lifecycle, Enablement, Acceleration and Ramp-up 
Tony Shan, Chief Cloudologist at Keane
15:00 - 16:00 EDT Telcos Up the Ante in the Cloud 
Agatha Poon, Director at Tier1 Research
16:00 - 17:00 EDT Collaboration and Information Governance in the Cloud , 
Karl Mayrhofer, Managing Director at Fabasoft
17:00 - 18:00 EDT Mitigating Data Security & Compliance Risks of Clouds 
Tanya Forsheit, Info Law Group
17:00 - 18:00 EDT Data Nation: How Innovative Agencies are Merging Open Government with Cloud Technology 
David Milliron, Caspio, Inc.
17:00 - 18:00 EDT How to Get Your Cloud Company Funded 
Glenn Solomon, Partner at GGV Capital
17:00 - 18:00 EDT Data Breaches, Compliance and New Approaches for Data Protection in the Cloud Environment 
Ulf Mattsson, CTO at Protegrity
18:00 - 19:00 EDT Unified Communications-as-a-Service with Verizon 
Tony Recine, Vice President at Verizon
Day 3 - Wednesday, November 17, 2010 (Virtual over Webex)
08:00 - 09:00 EDT Step-wise approach to build a Cloud computing infrastructure 
Atul Sood, Practice Head at Wipro
09:00 - 10:00 EDT Everything as a Service 
Kerry Bailey, Vice President (Enterprise Strategy) at Verizon
10:00 - 11:00 EDT Strategic Cloud Implementations: Lessons from the UK Public Sector 
Lars Malmqvist and Denis Kaminskiy, Arcus Global
10:00 - 11:00 EDT Building Advanced Business Applications with Google Apps and RunMyProcess 
Matthieu Hug, RunMyProcess
10:00 - 11:00 EDT Up In The Air: Overcoming the Final Barriers To Widespread Enterprise Cloud Adoption 
Kevin Bury, VP Software & Solutions at Hewlett-Packard
10:00 - 11:00 EDT How Flexible & Scalable is Hardware in the Cloud? 
Donato Buccella, CTO at Certeon
11:00 - 12:00 EDT Enabling High Performance of Cloud Computing Environments 
Jurrie van den Breekel, Spirent Communications
11:00 - 12:00 EDT The Future of Cloud Storage is NAS 
Anand Babu (AB) Periasamy, CTO at Gluster
11:00 - 12:00 EDT Using the cloud for M2M applications 
Kyle Roche, CEO at Isidorey
11:00 - 12:00 EDT Telecom Transition to Cloud Computing: Winners and Losers 
Antonio Piraino, Head of Research at Tier1 Research
12:00 - 13:00 EDT Reign in Your Cloud 
Mark Rivington, Vice President at Nimsoft, a CA Technologies company
13:00 - 14:00 EDT Microsoft’s PaaS Solution: The Windows Azure Platform
Niraj Nagrani, Director of Product Marketing at Microsoft.
14:00 - 15:00 EDT Monetizing the cloud with digital transformation 
Dipesh Biswas, Director at PricewaterhouseCoopers
15:00 - 16:00 EDT Accelerated Data Protection in the Cloud: How to Backup and Restore Your Critical Data Faster, Cheaper, and Worry-Free 
Dave Bartoletti, Senior Analyst at Taneja Group and Eric Thacker, Director, Product Marketing, Riverbed Technology
15:00 - 16:00 EDT Cybersecurity Primer for Cloud Computing Users 
JP Morgenthal, Chief Architect at Merlin International
15:00 - 16:00 EDT Transforming the enterprise by leveraging Business Process as a Service 
Arijit Sengupta, BeyondCore
15:00 - 16:00 EDT Cloud and the future of networked systems 
James Urquhart, Market Manager at Cisco Systems
16:00 - 17:00 EDT PaaS Lessons from cloud pioneers running enterprise scale solutions,
Shawn Murray, Director at Microsoft
17:00 - 18:00 EDT The DoD Goes to the Clouds for Better Software Development 
Guy Martin, Senior Officer at CollabNet and Aaron Lippold from the USA Department of Defense
17:00 - 18:00 EDT Securing The Evolving Datacenter: From Virtualization to the Public Cloud 
Dave Asprey, Vice President of Cloud Security at Trend Micro
17:00 - 18:00 EDT Panel Discussion: Adapting Security Management Best Practices for Private/Hybrid Clouds 
Scott Gordon, Tim Mather, Anton Chavakin, Randolph Barr, Lawrence Dietz
17:00 - 18:00 EDT The Core Requirements for Security in the Cloud 
Bob Gourley, CTO at Crucial Point
18:00 - 19:00 EDT Mitigating Risks of Public Clouds 
Lauren Nelson, Senior Research Associate at Forrester
Day 4 - Thursday, November 18, 2010 (Islandia, NY & Livestream)
09:00 - 9:30 EDT Welcome and Great Expectations: How Cloud Changes Business Expectations and What You Can Do About It 
Adam Famularo, general manager for CA Technologies Cloud Computing, Customer Solutions unit
09:30 - 10:15 EDT Step-By-Step: From Virtualization to Cloud 
Andi Mann, Sr. Director Marketing, Virtualization and Automation, CA Technologies.
10:30 - 11:15 EDT Cloud Computing Privacy and Security Issues 
Tim Brown, Senior Vice President, Distinguished Engineer, and Chief Architect at CA Technologies
11:00 - 12:00 EDT Verizon Computing as a Service Delivers the Enterprise Class Cloud 
Joseph Crawford, Executive Director of IT Solutions at Verizon Business
12:00 - 13:00 EDT Lunch Break & Networking
13:00 - 14:00 EDT Cloud Computing and the IT Supply Chain 
Dr. Donald F. Ferguson, Executive VP and CTO at CA Technologies
14:30 - 15:15 EDT The Business Impact of Cloud Computing 
David Lemphers, Director Cloud Computing and SaaS, PricewaterhouseCoopers
15:15 - 16:00 EDT Managing Performance in a Cloud-Connected World
Erik Hille, Director, CA Technologies
16:00 - 16:45 EDT Cloud Security by Design with Zero-Trust Network Architecture
Andrew Feldman, Sr. Director Software Engineering at CA Technologies
16:45 - 18:00 EDT Post Event Networking/ Drinks reception
Day 5 - Friday, November 19, 2010 (Virtual over Webex)
08:00 - 09:00 EDT Getting to the Cloud – Lessons from the front line 
Gary Barnett, CTO and Chief Analyst at Bathwick
09:00 - 10:00 EDT Evidence-based Security – Better Management Through Better Measurement 
Peter Tippett, VP of Security Solutions and Enterprise Innovation at Verizon Business
10:00 - 11:00 EDT Government Cloud - What are the constraints 
Olivier Leclere, Geneva School of Business Administration
10:00 - 11:00 EDT Cloud Computing is BAD news for software vendors 
Ian Gotts, CEO at Nimbus
10:00 - 11:00 EDT Can We Trust the Cloud? A New Approach to Cloud Security 
Michael Donovan, Chief Technologist at Hewlett-Packard
10:00 - 11:00 EDT Got Privilege in your Infrastructure? Here, There and Everywhere…. 
Shlomi Dinoor, Vice President, Emerging Technologies, Cyber-Ark Software
11:00 - 12:00 EDT Inside Microsoft's Cloud Computing Strategy 
Neil Ward-Dutton, Research Director at MWD Advisors
11:00 - 12:00 EDT Cloud Security: Separating Reality From Hype (panel) 
Matthew David Sarrel, Sarrel Group
11:00 - 12:00 EDT Primary Cloud Storage: NAS as a Service 
Andres Rodriguez, Founder and CEO at Nasuni
11:00 - 12:00 EDT Heating The Cloud: Three Hot New Cloud Startups 
Mike Karp, Vice President and Principal Analyst at Ptak/Noel and panelists
12:00 - 13:00 EDT Cloud: Clearing the Way for Business Transformation 
Steven Hill, National Leader of Innovation Advisory at KPMG LLP
13:00 - 14:00 EDT The Future of SaaS, and Why Kentucky Board of Education Moved 700k Seats into the Cloud, in One Weekend,
Danny Kim, CTO at FullArmor
14:00 - 15:00 EDT Keynote (Reserved)
15:00 - 16:00 EDT Are serious applications good candidates for cloud? 
Anand Ramachandran, Global Practice Head, Enterprise Cloud Applications at WIPRO
15:00 - 16:00 EDT Cloud Integration 
Chandar Pattabhiram, Vice President at Cast Iron (IBM)
15:00 - 16:00 EDT Defending Your Cloud against Blended Threats 
Dipto Chakravarty, Vice President at Novell
15:00 - 16:00 EDT Hosting the Future: Operating Public Cloud Infrastructures 
Lilac Schoenbeck, Senior Manager at BMC Software
16:00 - 17:00 EDT International Agile Projects in the Cloud: A Live Case Study from Siemens Energy
Andreas Dangl, Managing Director at Fabasoft
17:00 - 18:00 EDT Leaders in Cloud 
Kamesh Pemmarju, Leading Research & Analyst The SandHill Group
17:00 - 18:00 EDT Managing 3rd Party Risk in the Cloud 
Alberto Bastos, CTO of Modulo
17:00 - 18:00 EDT The Consumerization of IT in an Enterprise Cloud 
Jason Schroedl ,Vice President at newScale


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Monday, November 15, 2010 at 8:00 AM - Friday, November 19, 2010 at 7:00 PM (EST)

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