Yep. This is a real thing. And it ain't your mama's kind of corporate conference.
RGE's founders have spoken all over the world and we've made UNSPAM for those looking for something:
-
Uncrowded (We're capping the number of attendees around 200 people to keep it intimate and friendly)
-
Uncensored (We're working with speakers to ensure that the juicy details aren't left out)
-
Unsolicited (We're not allowing any sales pitches from the stage or setting up a trade floor)
-
Unprofessional (We're letting you wear whatever you want. The stranger the better - within reason)
-
Unattractive (We're having the content shine, not the brand logos)
-
Unconventional (We're having more than just talks. We've got awards, competitions, and more)
-
Unexpensive (We're against conferences that cost as much as a house payment)
Who the hell should attend UNSPAM?
Most events like this want anyone with a pulse and a wallet to attend. Not us. This isn’t for everyone - and we are going to be upfront about that. The content is going to be tailored to a specific kind of person. Here is who we think we’ll get the most out of it:
-
People who send over 10,000,000 emails per year AND more than an email per week
-
People who have had more than a year or two in email
-
People who know at least a little bit of HTML (i.e. changing text, images, links, etc without a WYSIWYG editor)
-
People who aren’t uptight or think they know everything
-
People who are focusing on metrics other than open rates (or trying to)
-
People who are looking at ways to generate new ideas from others
-
People who are open to meeting new people and work in groups
-
People who know what RGE is and aren’t offended easily
Greenville, where?
South Carolina. Not to be confused with the other Greenvilles in the USA. You may know it for the famously talented people, such as Nobel-prize winners, Billboard-topping musicians, professional athletes, civil rights leaders, or notable designers. Or as one of the fastest growing cities in the USA and named 3rd Best Small City to visit in America by Condé Nast Traveller last year.
But that’s not why we chose Greenville, SC. The real reason is because we’re lazy. Even though the RGE team is remote, a few of us live in Greenville already or nearby and it is easier to plan something like this on our home turf. Sorry if you live somewhere far away. Maybe we’ll come closer to you next year.
Are there discounts for UNSPAM?
Nope. This thing is priced for us to break even - even with the limited amount of sponsorship we’ve lined up. It is also way cheaper than other email conferences. If you can’t afford to come, then you probably can’t afford to implement some of the things that you’ll learn here too.
Where should I stay?
We aren’t in the business of telling you what to do. Hotel, Airbnb, RV, friend’s couch… there are plenty of options in downtown Greenville. Here are some suggested hotels within a few blocks of the conference and based on where people stayed for UNSPAM 2019:
For planning purposes, the address of the event is:
Greenville ONE building
1 Main Street, Greenville, SC, 29601
CAN ANYONE DO WHATEVER THEY WANT AT THIS THING?
We want you to have a great time, but not at the expense of being a jerk or doing dumb stuff. If you want to know what that means, we've got a specific Code of Conduct that everyone agrees to by coming. If you are a pushy sales rep who is only coming to "land a new client," we reserve the right to kick you out and possibly toilet-paper your house.
