San Francisco, California
London, United Kingdom
Stories compel us to learn, remember and act — all of the things needed to build support for your nonprofit organization. This workshop is about telling actionable stories -- stories that lead prospective donors, volunteers and advocates to positive decisions.
We’ll begin by reviewing the narrative elements that make for actionable stories and then look at cost-effective ways to enhance those stories using documentary photography and multimedia technologies. Along the way, we’ll view and discuss several real-life examples.
You’ll leave with a resource guide and a plan to start creating your own actionable stories.
Here’s what you’ll learn…
- The research behind why our brains love stories
- Why empathy is essential to storytelling
- The key elements of actionable stories
- The three types of stories you’ll need to attract and retain supporters
- Why photography is the best choice for your story’s visual component
- How to incorporate images and stories into different media channels
- What criteria to use when searching for actionable stories
- How to make your own affordable videos
About Our Presenter:
Michael Selissen uses the power of visual storytelling to help nonprofits acquire and retain donors, grow brand awareness and bolster issue advocacy. As the founder of Case Mountain Communications, he specializes in combining documentary photography, writing and digital marketing to create actionable nonprofit stories.
Michael’s background includes more than 16 years in marketing and 25 as a photographer. He has had numerous photographic exhibits and his writing has appeared in executive blogs and national trade publications.
When & Where
Foundation for MetroWest
Established in 1995, the Foundation for MetroWest is the only community foundation serving the 33 cities and towns in the region. We promote philanthropy in the region, help donors maximize the impact of their local giving, serve as a resource for local nonprofits and enhance the quality of life for all our residents. Since inception, the Foundation has granted $14 million to charitable organizations and currently stewards more than $18 million in charitable assets for current needs and future impact. To learn more, please visit www.foundationformetrowest.org or call 508-647-2260.