Every local business, attraction, destination, and organization has a story to tell, but how can you make that story stand out and truly resonate with people from different places with different values, interests, and motivations? Join Sarah Benoit, lead instructor and co-founder of JB Media Institute, and Abby Rapoport, publisher, and co-founder of Stranger’s Guide, as they discuss the science of storytelling and how to tell stories that inspire action.

Learn how you can approach your content through the lens of journalism, community organizing, and creative writing to develop and share stories that have a more powerful impact, and are more shareable and memorable.

JB Media Institute is thrilled to collaborate with Abby and Stranger's Guide for this class. Abby spent the first portion of her career as a political reporter, covering Texas politics for the Texas Tribune, the Texas Observer, and The American Prospect. Her work has also appeared in Glamour, The National Journal, and The New Republic. Prior to founding Stranger’s Guide, she served as Acting Publisher for the Texas Observer and currently chairs the Texas Democracy Foundation.