$46.46 – $92.90

University of South Florida Sport & Entertainment Analytics Conference 2019

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USF Alumni Center

11810 USF Alumni Drive

Tampa, FL 33620

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No Refunds

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The University of South Florida Sport & Entertainment Analytics Conference Powered by Ticketmaster provides a platform for students and industry professionals to discuss the important role of analytics in the global sport and entertainment industries. Key leaders will share valuable insights promoting education, growth, and innovation.

This two-day conference will be held at the USF Alumni Center on Tuesday March 26, 2019, from 1:00 p.m.- 6:00 p.m. and Wednesday March 27, 2019, from 8:30 a.m.- 4:00 p.m. The attire for the conference is business casual.

The theme for the 2019 Conference is "Storytelling with Data" and speakers representing industry leading brands including ESPN, PGA Tour, Miami Dolphins, MiLB, the WTA, Turner Sports, and Tampa Bay Lightning are scheduled to particiapte.

The conference schedule is below:


12:00 p.m. Registration

1:00 p.m. Conference Welcome

Dr. Michael Mondello – Conference Chair

1:10 p.m. Bill Rhoda, Legends

Session Title: “The Power of Data in the Development of Sports Venues”

2:20 p.m. Tiffany Kelly, ESPN

Session Title: “Stop Ignoring Human Traits in your Model”

3:25 p.m. Break

3:45 p.m. Allie Macleod, and TEAM TBL

Session Title: “Partnership Analytics: Using Data to tell a Story”

4:55 p.m. Cory Bernstine, MiLB, Michael Vitti, PGA Tour, and Matt Cenedella, WTA

Session Title: “Using Storytelling to Drive Revenue”

Moderator: Michael Mondello

6:30 p.m. Reception

Location: World of Beer


8:00 a.m. Registration

8:35 a.m. Ben Roller, Miami Dolphins

Session Title: “Visualizing Data: A Dolphins Tale”

9:45 a.m. Break

10:00 a.m. Jeff Nelson and Al Connor, Navigate

Session Title: “Building the Business Case for the Biggest Deals”

11:15 a.m. Lunch

12:30 p.m. Kari Gritton, International Speedway Corporation

Session Title: “How Data Fuels the Sales Strategy”

1:45 p.m. Brian Berger and Mallom Liggon, Turner Sports

Session Title: “Storytelling with Data with a side of Beanes”

3:00 p.m. Conference Wrap-Up

Dr. Michael Mondello, Associate Director of USF Vinik Sport and Entertainment Management Program, Conference Chair

Parking Information and Directions

Please find attached a parking map and the direct address to the USF Gibbons Alumni Center below. When you arrive on the USF campus, we have parking available in Lot 23T directly next to the USF Gibbons Alumni Center.

Direct address to the USF Gibbons Alumni Center:

11810 USF Alumni Drive, Tampa, FL 33620

Overview Directions:

Take Fowler Avenue to the main USF entrance, turn onto Leroy Collins Boulevard. Turn right onto Alumni Drive. The USF Gibbons Alumni Center is on the right, next to the Lifsey House.

Direct Contacts

For any additional questions, please reach out to Ashley Becker at ashleybecker@mail.usf.edu or Hailey Hicks at hhicks3@mail.usf.edu.

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USF Alumni Center

11810 USF Alumni Drive

Tampa, FL 33620

View Map

Refund Policy

No Refunds

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