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Unity Christian Music Festival - 2021

Alive on the Lakeshore

Wednesday, August 11, 2021 at 1:00 PM - Saturday, August 14, 2021 at 9:30 PM (EDT)

Unity Christian Music Festival - 2021

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Unity Christian Music Festival - 2021

Four days of the best in Christian Music.  Starts off with our free Day Zero concert event on Wednesday, August 11 followed by full-event festival days on Thursday, August 12 - Saturday, August 14.

If you hold tickets from Unity 2020, they will automatically be applied to 2021.  If you have any questions about this process, visit:

No refunds or exchanges.  Tickets are non-refundable - Rain or Shine.  See for COVID-19 related exceptions.

Questions about tickets and the ticketing process can be sent to

This site is for general admission sales only.  A very limited amount of reserved seating tickets are available, also on Eventbrite.  Reserved seating is sold out for 2021.  To be placed on the 2021 reserved seating waiting list, email

Kids 5 and under are free!

All kid's activities all three days are free!

Extreme games all three days are free!

Full event details available at

If you need more information about Unity, you may call 231-773-3361 from 9 - 4 Monday - Thursday. (Hours may vary due to government stay-at-home orders.)

Purchasers should understand that purchasing a Unity ticket is for festival admittance and not to see a specific artist.  All artist announcements could change due to a variety of factors.

1. How will we know when, where and even if specific artists will be signing autographs and selling merchandise?

It is totally up to the discretion of performers and artists if they will be available for public meetings and signings. The performers are under no obligation to participate in these types of activities. Historically most Unity artists do meet with the public in the merchandise tent after their time on stage. Because we have no idea if artists will or will not participate, there will be no advance announcement. If you are interested in meeting with a specific artist, go to the main merchandise tent after they have completed their time on stage and check with merchandise volunteers.

2. Are coolers allowed at Unity?

Due to changes in security and insurance rules, coolers are not allowed inside the festival grounds. Bags are subject to inspection at any time. Even though coolers are not generally allowed, we hope it will not cause a major inconvenience. Our family-friendly prices are a crowd pleaser and much easier than lugging your cooler around anyway.  Personal / purse-sized soft-sided insulated bags are allowed.

3. How do I contact “Alive on the Lakeshore” Board members or Unity organizing committee members?

The best way to reach us is by emailing:

Call: 231-773-3361

4. How does my band apply to play at Unity?

We are not planning a talent search competition or accepting unsolicited requests to play this year.  Due to volume, the festival is not able to respond to emails, packages or links that are sent to us directly during the year.

5. Is there handicap seating and parking available at Unity?

We have developed a special Unity Festival Handicap Parking and Access policy to help communicate our commitment to serving the special needs of Unity guests.

6. What time do the gates open / when will I be able to get into the festival?

Wednesday gates open at 4:00 p.m.

Thursday, Friday and Saturday gates open at 1:00 p.m.

7. How do I know who is performing at Unity this year? I read listings on the website and on apps like Bands In Town … are those “official”?

The information on the Bands In Town app and on and other third-party websites are sometimes out-of-date and even completely erroneous.  For up-to-date information on who is performing at the festival, please check out our event schedule pages

8. Are cameras allowed at Unity?

Our agreements with the artists and their management restrict the types of allowed cameras on the grounds. Only small, snapshot type cameras are allowed on the grounds. Any commercial cameras or cameras with interchangeable lenses will not be allowed on the festival grounds.

Non-professional pocket cameras are allowed but recording is prohibited.

Legitimate media representatives or commercial photographers must apply and obtain credentials BEFORE the event by contacting the media and marketing coordinator.

9. What is the Unity Christian Music Festival?

The Unity Christian Music Festival is a four-day festival, focused on the best in Christian music, but also including great food, fellowship and family fun!  In addition to our three full days, Unity also includes a full night of totally free concerts during our Day Zero pre-event the Wednesday before the festival.

10. Why was the Unity Festival started?

The festival was started to bring Christians together for public praise, worship and fellowship; to provide a wholesome, family valued entertainment alternative and to raise funds and recruit volunteers for area Christian ministries.

11. Who puts the Unity Festival together?

The Festival is presented by Alive on the Lakeshore, a group of local Christians who want to present wholesome, Christ-centered, family valued entertainment options in West Michigan.

12. Will there be seats or chairs? Or do we need to bring our own blankets and chairs? 

There are no chairs or seats provided in the main concert stage areas – However, you are free to bring your own lawn chairs or blankets to sit on during the events! Please review our seating policy for additional information: Seating Policy

13.Is there camping at Unity Christian Music Festival?

There is no on-site camping available but there are multiple options in Muskegon and surrounding area for camping. For more options visit our lodging/ camping page.

14.Are pets allowed at Unity Christian Music Festival?

No pets are allowed at Heritage Landing (the home of Unity Christian Music Festival).

15.Are wagons and carts allowed at Unity Christian Music Festival?

Because of limited space in the concert area wagons and carts are not allowed to be used or stored inside the main gate area.  You can still use your cart/wagon to transport your kids, blankets, chairs, etc to your seating area but it must then be moved back to your car or our designated cart corral.  Foldable carts/wagons can be left under your seats in the concert area.   Unity will provide an unmanned/unsupervised cart corral near the entrance gate.  Watch for signs as you enter Heritage Landing or ask an usher for directions.

16. What is the Unity refund policy?

Unity is a rain or shine event.  No refunds.

Please see for information specific to the COVID-19 rescheduling of Unity 2020 to August 11-14, 2021.

In the event of cancellations or delays due to non-festival controlled factors, such as natural disasters, severe weather, health or disease situations, terrorist acts or threats or any government ordered cancellation or delay, Unity festival will honor all presold tickets for future events (or for the next scheduled festival).  Refunds will not be issued for these situations. 

17. No weapons are allowed on the Unity Festival grounds


Have questions about Unity Christian Music Festival - 2021? Contact Alive on the Lakeshore

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When & Where

1050 7th Street
Muskegon, MI 49440

Wednesday, August 11, 2021 at 1:00 PM - Saturday, August 14, 2021 at 9:30 PM (EDT)

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