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Understanding User Experience: A Full-Day Workshop

Keith Cutler- 17522

Wednesday, August 24, 2011 from 9:30 AM to 5:30 PM (Colombia Standard Time Colombia Time)

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Ticket Type Sales End Price Fee Quantity
Full-Day Pass Ended $299.00 $15.94

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Event Details

Understanding User Experience: A Full-Day Workshop

Wednesday, August 24th from 9:30 am - 5:30 pm

User experience is at the heart of building a successful company. In this day-long workshop, experts in experience principles and design will provide students with a meaningful introduction to the art and science of building great user experiences.

The course will be introductory, intended for people with no formal background in user experience or design. It will focus on giving students a framework and methodology from which to translate their visions into usable, compelling products. It will cover topics ranging from lean user experience principles to storytelling to design patterns and user research. It will not cover the use of specific tools or the practice of wireframing.

Instructors represent top talent from agencies and startups who specialize in designing and building products that users love. Topics to be covered include the principles of user experience design, lean user experience methodologies, storytelling and user flows.


9:00 - 9:30 AM Registration at GA Front Desk
9:30 - 11:00 AM

Dan Maccarone :: Co-Founder & CEO, Charming Robot

Why User Experience Matters

11:15 - 12:15 PM

Abby Covert :: Information Architect, The Understanding Group

User Experience Heuristics

12:15 PM Lunch Served
12:30 - 1:30 PM

Josh Seiden :: Program Director, LUXr NYC

Lean User Experience Methodologies

1:30 - 2:30 PM

Robert Lenne :: Design Director,

Building Branded UX

2:30 - 3:00 PM

Mimi Chun :: Design Director, General Assembly

Building Branded UX

3:30 - 4:30 PM

Ian Curry :: Director of Interaction Design, LocalProjects

Emotion and Design

4:30 - 5:30 PM

Sarah Doody :: Director of User Experience, AdKeeper



Dan Maccarone is the co-founder of Hard Candy Shell, a digital product design company based in New York City. At HCS, Dan has led projects for clients in the media, entertainment and fashion verticals. Clients have included Aol, Foursquare, Rent the Runway, Saturday Night Live, CBS Radio, EA Sports and Gilt.

Abby Covert is an Information Architect at The Understanding Group. Whether she is working on consumer packaged goods or healthcare, Abby aims to make the unclear, clear. She believes firmly that while no one likes to be advertised to, everyone loves a quality brand experience. Abby has created a diverse portfolio of user-centric strategies and deliverables for a wide range of brands focused in healthcare, consumer packaged goods, retail, beer, fast food and automotive. For her efforts in the advertising world she was recently listed by Direct Marketing News as one of the top 30 marketers under 30.

Josh Seiden is a designer and design manager with unique expertise in delivering user experience services in entrepreneurial environments. Josh works with early-stage startups who seek rapid and responsive design strategy, as well as with large businesses seeking disruptive change and innovation. Over the course of 20 years working in technology Josh has developed specialities that include interaction design, service design, design strategy, and user experience design in agile software and Lean Startup environments. He has designed enterprise systems in complex domains as well as elegant, rich consumer experiences.

Robert Lenne is the Design Director of, an art discovery service launching later this year. He joined from the design and innovation firm IDEO, where he specialized in developing new digital services and value propositions for organizations ranging from start-ups to Fortune 500s. His work has been featured by FastCompany, NPR, The Atlantic, The Guardian, and Wired and won numerous awards including an IDEA award. Follow his ramblings here: @robertlenne

Mimi O Chun leads all creative and design-related efforts at General Assembly. Mimi has held senior and director-level positions at various design consultancies including her most recent tenure as the design lead in the New York office of IDEO. She helps companies articulate ideas and opportunities through all phases of a program, from the initial expression of a strategic vision through concept development to consumer touchpoints that live in the world. She currently serves on the board of the New York chapter of the AIGA. Mimi received her BFA in Graphic Design from Carnegie Mellon University and her MFA from Yale University.

Ian Curry is an interaction designer focused on exploring new forms of interactivity in public space. He is currently the Director of Interaction Design at Local Projects, and teaches a course on interaction design for public space in SVA's MFA Interaction Design program. Local Projects were the interaction designers for StoryCorps, a nationwide initiative to gather oral histories, and are the co-lead designers for the National 9/11 Museum at ground zero. Ian previously worked with frog Design, where he helped create websites, large-scale interactive displays, product UI, and iTV interfaces for clients including MTV, BBC, Hewlett-Packard, IPC, and Microsoft. Ian has also worked on interactive projects for Eyebeam R&D, and the United Nations.

Sarah Doody is an information architect and digital strategist specializing in product and brand development. Sarah's passion is working with early stage start-ups - turning their vision into tangible products and developing engaging customer experiences. Sarah is focused on the concept of storytelling as it relates to product and brand development. With 11 years of experience, Sarah has worked with Fortune 500 companies, non-profits, and successful start-ups. Sarah is currently the Director of User Experience AdKeeper, a NYC based technology company. Sarah is also a contributing author to UX Magazine.


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Have questions about Understanding User Experience: A Full-Day Workshop? Contact Keith Cutler- 17522

When & Where

902 Broadway, 4th Floor
New York, 10010

Wednesday, August 24, 2011 from 9:30 AM to 5:30 PM (Colombia Standard Time Colombia Time)

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Keith Cutler- 17522

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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