Understanding the LGBT Consumer: An $800 Billion Dream Market
Wednesday, June 6, 2012 at 11:30 AM (PDT)
Long Beach, CA
TTMA & OutThink Partners
Understanding the LGBT Consumer
Dubbed an $800 billion “dream market” two decades ago by The Wall Street Journal, the gay and lesbian market is brand loyal, influential and economically resilient.
- Find out which characteristics make this segment so appealing to companies and organizations across a variety of industries, and particularly travel and tourism .
- Uncover ways to effectively tap in to gain a share of this market.
- Learn about the agencies and organizations leading the way in the LGBT market.
Steve Roth is principal and founder of OutThink Partners, a leading communications and marketing agency specializing in the lesbian, gay, bisexual and transgender (LGBT) market.
Steve is also President elect of PRSA - Public Relations Society of America's Los Angeles Chapter
Wednesday, June 6, 2012
MOLAA - Museum of Latin American Art
628 Alamitos Avenue
Long Beach, CA 90802
Registration Begins at 11:30 am
Luncheon Program Begins: 12:00pm - 1:30 pm
Parking: Parking is on site and is Free!
If you wish to pay by cash or check at the door,
please RSVP by emailing firstname.lastname@example.org
Questions?: Please call (626)298-1987
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TTMA, The Travel and Tourism Marketing Association
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