Understanding Google Analytics

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Location

Launch Workplaces

4701 Sangamore Road

#100n

Bethesda, MD 20816

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Description

In this introduction to Google Analytics, we will navigate the dashboard together so you can learn where to find and access valuable information. We will explore insights into your website visitors, their behaviors and the traffic channels they use to find your site online. You will understand user flow, find relevant information and make better business decisions based on data. Speaker Julie Schmacher will help you "come out of your comfort zone" to analyze analytics that impacts your business!

Take Aways:

  • Navigate the dashboard

  • Access: target audience, user flow and acquisition information

  • Get more comfortable on the backend to understand the data unique to your business

Bring your laptop for hands-on work. Seating is limited, so be sure to register early. A light breakfast will be served. Parking is free in the shopping center.

About the Speaker:

Julie Schumacher is the founder of Sasse Agency. She is a leader in integrated marketing strategy and a highly focused project manager, who works collaboratively with owners, executive leadership and teams in large and small companies to drive effective messaging and engagement. Her approach is to keep marketing simple and strategic. Her work ethic is let’s get to it – to assess, implement, measure and drive growth! She holds high-impact marketing workshops and seminars like Make Messaging Matter. She has also served as a presenter to: AIGA (American Institute of Graphic Arts DC), American Psychological Association, EWI (Empowerment Women International, REIS (Real Estate & Investment Services), The Greater Bethesda-Chevy Chase Chamber of Commerce, WISER (Washington Independent Services for Educational Resources) and Women Business Owners of Montgomery County’s Power Conference. Prior to launching sasse agency, Julie worked as a Senior Director where she led strategic planning for product and marketing and has been a consistent top producer in Pharmaceuticals and Consumer Product sales.

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Date and Time

Location

Launch Workplaces

4701 Sangamore Road

#100n

Bethesda, MD 20816

View Map

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