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General Assembly London

Understanding Funnels and Analytics

General Assembly London

Friday, March 7, 2014 from 6:00 PM to 7:30 PM (GMT)

London, United Kingdom

Understanding Funnels and Analytics

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended £25.00 £1.28
Regular Ticket Ended £30.00 £1.40

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Event Details

UNDERSTANDING FUNNELS AND ANALYTICS

Understanding Funnels and Analytics

7

Friday, 7 March
6 – 7:30 pm

 

ABOUT THIS CLASS

What's stopping customers from signing up for your product? Or becoming a paying user? Are the tech and marketing changes you're making having a effect?

Simple analytics can help you answer all of the questions above. By understanding funnels and analytics, you can start using your data to drive your decision-making.

In this class, attendees will learn the tools and techniques to understand and grow their user base, including: - What data to collect, and how to collect it - How to analyze data in a meaningful way, including moving beyond out-of-the-box tools - Two powerful ways to view your data (funnels and cohort analysis) - Common metrics mistakes

The content is focused on startups and small companies with limited resources, and will look at examples with small sample sizes.

TAKEAWAYS

  • What data to collect, and how to collect it
  • How to analyze data in a meaningful way, including moving beyond out-of-the-box tools
  • Two powerful ways to view your data (funnels and cohort analysis)
  • Common metrics mistakes

ABOUT THE INSTRUCTOR

Sofia Quintero Photo

Growth Firestarter,
Geckoboard

Sofia is the Growth and Marketing Firestarter at Geckoboard, a Shoreditch-based tech start-up which was voted one of the London's hottest start-ups in 2012. Before Geckoboard, Sofia had worked in a variety of internet marketing companies including Possible and Silence Media where she managed integrated digital strategies across multiple geographies. Sofia is an advocate of the latest 'Lean Analytics' movement and believes data is an integral success factor to today's digital marketing.

ABOUT OUR PARTNERS

Geckoboard

Save time and view all of your key information, KPIs and data on a realtime business dashboard. Monitor everything from uptime to analytics, in one place.


REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Understanding Funnels and Analytics? Contact General Assembly London

When & Where



General Assembly Campus
9 Back Hill
London
EC1R 5EN

United Kingdom

Friday, March 7, 2014 from 6:00 PM to 7:30 PM (GMT)


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Organizer

General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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