Feeling lost in the world of Google Analytics 4 (GA4)? This session, "Understanding Data in GA4 and harnessing it for growth" is your ultimate guide to navigating the powerful new analytics platform.
We'll embark on a journey to demystify GA4, exploring the fundamental changes from its predecessor, Universal Analytics. You'll gain a clear understanding of the new tracking methods and how they provide a more comprehensive view of user behavior across devices and platforms.
The 90-minute session will equip you with the knowledge and tools to confidently set up GA4 for your website. We'll walk you through the process, ensuring you capture the data that matters most for your business.
But data collection is just the beginning! We'll delve into deciphering the wealth of information within GA4. Learn how to interpret the new data structure and unlock valuable insights into user engagement, content performance, and marketing campaign effectiveness.
By the end of this session, you'll be empowered to leverage the power of GA4 to make data-driven decisions and optimise your marketing strategies for success.
