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Understanding Buying Cycles - Marketing Strategy 5.3

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WeWork Spitafields

2nd floor

1 Primrose Street London

London

EC2A 2EX

United Kingdom

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Sales very rarely happen at first sight. The customers' journey from first meeting your product to becoming a faithful buyer is a meandering path. Our job is to understand how people behave on each step - from awareness, through consideration, to decision making - and help them move along the road towards becoming a returning buyer.

During this class, we are going to learn about the buying cycle in general and examine what this process looks like in your own business. Learning how different channels and tools assist the buying decision in different phases of the sales cycle, you will be able to identify which (mostly digital) tools should you be focusing on and gain an overview of the most important and widely used methods.

Overview of the class:

  1. The promotional mix

  2. The sales cycle

  3. What does your customer journey look like?

  4. Nurturing prospects and leads

  5. What kind of questions your buyer will ask at each stage?

  6. Buying stages and digital tools working together


Marketing Strategy for Business Growth.

Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for constructing a sound marketing strategy?


GetSet for Growth London workshops are tailored for business owners, to enable the creation of a marketing plan that makes sense, actually helps day to day execution and facilitates growth. Each class is a practical and interactive session designed to help you create a consistent presence, shape your messaging, pick the right communication channels and maximising ROI on your marketing spend.

Pick any of the comprehensive and self-contained workshops that match the specific areas and challenges you are interested in or attend a whole series in order to learn all the necessary skills enabling you to create a sound, long-term marketing strategy.

Order of weekly classes:

Week 1: Building a rich & helpful customer persona.

Week 2: Why & How to Build a Meaningful Brand? Marketing Strategy

Week 3: Understand your sales cycle

Week 4: Digital marketing tools 101 - an overview

Week 5: Social media and content marketing


Please bring a pen, paper and a laptop, tablet or mobile phone to be able to participate in the exercises and use your time with us meaningfully and come with an open and inquisitive mind.


Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form. GetSet for Growth is a fully funded program set up to support East London entrepreneurs and these bits of paperwork enable us to track our progress, measure our impact and continue providing you free services. Please follow this link to do it in advance, saving hassle at the workshop itself: https://www.getsetforgrowth.com/london/register/

Registered participants based in Hackney, Newham, Tower Hamlets, Waltham Forest, Lewisham, Southwark and Lambeth are also eligible for free of charge ongoing one to one marketing or financial support with our advisers.


Speaker:

Orsi Toth, Marketing Advisor

Orsi is a marketing and business strategist with a decade of experience in brand building, online communication, workshop facilitation and product development.

Over the last decade, she has transitioned from classic advertising, coordinating ATL projects and creative teams, to digital communication, product development and user experience, working with brands like Johnson & Johnson, Nissan, Peugeot and Reckitt Benckiser.

In 2012, she co-founded travel tech startup Drungli, the adventure generator for spontaneous people. As the CEO and Product Manager, she was instrumental in the growth of the site from zero to 50k unique visitors per month, mostly through social media, PR and consistent, vivid branding.

She is committed to delightful customer experiences, deeply understanding how human beings work and building amazing products that are capable of changing lives for the better.


Accessibility

If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 917 9325 or emailing london@getsetforgrowth.com.

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Date and Time

Location

WeWork Spitafields

2nd floor

1 Primrose Street London

London

EC2A 2EX

United Kingdom

View Map

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