Sales very rarely happen on first sight. Customers discover your brand - or a new need that needs fulfilling - look arund to consider all the solutions, postpone the decision, maybe run into your again thanks to a great piece of content, check out reviews and finally buy what a close friends recommends. Our job is to understand how the customer's buying path meanders, and be there wherever we can, building trust and offering new justification along every step of the way.
During this class, we are going to learn about the sales cycle in general and examine what this process look like in your own business. Learning how different channels and tools assist the buying decision in different phases of the sales cycle, you will be able to identify which (mostly digital) tools should you be focusing on and gain an overview of the most important and widely used methods.
Three Week Marketing Course:
Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for constructing a sound marketing strategy?
GetSet for Growth London presents an exclusive three-week marketing course for business owners, to enable implementation of end-to-end marketing solutions, focusing on growth. Each masterclass is a practical and interactive session designed to help you understand the role of ‘Marketing’ as a core dimension in your business, the importance and how of creating the right messaging, picking the right communication channels and and maximise ROI on your marketing spend.
Join GetSet for Growth London on this marketing journey either in its entirety to fine-tune your messaging, craft a comprehensive marketing strategy and promotional mix for the next 12 months; or pick any of the comprehensive and self-contained workshops that match the specific areas and challenges you are interested in.
Attendees on all of the three masterclasses will be rewarded with a certificate to honour their participation and appreciate their enthusiasm to hone their marketing skills.
Schedule for the 3 week course is as follows:
Week 1: Building a rich & helpful customer persona: Register
Week 2: Finding your brand positioning and creating strong, meaningful messaging: Register
Week 3: Understand your Sales Cycle and the best tools to use for each step of the way
Please bring pen, paper and a laptop, tablet or mobile phone to be able to participate in the exercises and use your time with us meaningfully and come with an open and inquisitive mind.
Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form. GetSet for Growth is a fully funded program set up to support East London entrepreneurs and these bits of paperwork enable us to track our progress, measure our impact and continue providing you free services.
Registered participants based in Hackney, Islington, Newham, Tower Hamlets and Waltham Forest are also eligible for free of charge ongoing one to one marketing or financial support with our advisers.
Orsi Toth, Marketing Advisor
Orsi is a marketing and business strategist with a decade of experience in brand building, online communication, workshop facilitation and product development.
Over the last decade she has transitioned from classic advertising, coordinating ATL projects and creative teams, to digital communication, product development and user experience, working with brands like Johnson & Johnson, Nissan, Peugeot and Reckitt Benckiser.
In 2012, she co-founded travel tech startup Drungli, the adventure generator for spontaneous people. As the CEO and Product Manager she was instrumental in the sites growth from zero to 50k unique visitors per month, mostly through social media, PR and consistent, vivid branding.
She is committed to delightful customer experiences, deeply understanding how human beings work and building amazing products that are capable of changing lives for the better.
If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 121 4458 or emailing firstname.lastname@example.org.
This event is being run in collaboration with and promoted by Bloomsbury Beginnings:
Bloomsbury Beginnings CIC is a community of parents who want to work flexibly. We are supported by RBS Inspiring Women in Enterprise, Royal Society of Arts, London Borough of Camden, Business in the Community, The Winch and UnLtd. Need a creche space? Visit: http://bloomsburybeginnings.org/product-category/parents-workspace/.