UCL Communicating Science to Business: How to Engage with Businesses
Date: Wednesday 23rd November 2016
Venue: UCL (to be confirmed on registration)
Time: 2.00pm to 4.30pm
The 'How to Engage with Businesses' workshop helps to prepare academics looking to maximise the benefits of presenting their academic research to business audiences.
Who should attend:
Academics and PG students who want to engage with businesses in order to develop research collaborations or support. The workshop is aimed at those who have had some experience of interacting with businesses - it's not designed for those who already work extensively with businesses.
About the workshop:
The aim of the workshop is to enable you to plan and structure your conversations with businesses more effectively and strategically - and thus build up better relationships with potential research sponsors.
Meetings with businesses tend to be structured around presentations - often by both sides. This seems logical but such 'show and tell' sessions rarely result in much follow-up. After several back-to-back, usually over-running presentations, most people are bursting to get out of the room and never get as far as discussing 'next steps' with and commitment.
Presentations are efficient ways of down-loading information but not much else. They should be part of the portfolio but not the whole message. It's far better to think in terms of conversations in which you are receiving as much as transmitting. Such conversations can be far better at building mutual understanding, trust - as long as they are well structured and planned (without being contrived).
In this workshop we use a series of role plays (based on actual cases) to illustrate and argue how such conversations should be structured. In so doing we explore what it is that businesses actually want to know (and want you to know), how they make decisions regarding investment in new technologies and why it is that so many businesses seem so cautious about taking on anything new.
About the course presenter:
Jeff Skinner lectures entrepreneurship at London Business School. Before this he was for many years Commercial Director of UCL - personally involved in building dozens of new ventures and collaborations with business as well as creating many of the structures now in place to support such activities. Prior to UCL he worked as an industrial research scientist in the US and UK.
How do I register?
Participation is free but we do require a £10 deposit which will be refunded upon attendance. Places are limited to 40 people. Please register using the link above.
Terms and Conditions
UCL Innovation and Enterprise
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£25 for a half-day workshop or £50 for 1 or more days - whatever the reason
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Filming and Photography
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