UCL Short Course - DIY PR
UCL Short Course - DIY PR

UCL Short Course - DIY PR

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University College London

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UCL Short Courses for Entrepreneurs - DIY PR

Date: Thursday 2nd March 2017

Venue: UCL (to be confirmed on registration)

Time: 2.00pm to 5.00pm

Who should attend:

This workshop is open to all Postgraduate Students and Staff at UCLwho either have a business idea/current business and want to learn how to do their own PR, or anyone who simply has an interest in the subject area.

About the workshop:

Hosted by Hai Media Group’s Lisa Devaney, this workshop will help you plan your communication needs strategically, whatever stage you're at with your business idea.

Looking at social media strategy as well as traditional public relations techniques, you will learn the basics and more: creating social media content, planning social media strategy and using social media at early stage and beyond. You'll also learn to identify the point at which you are ready to talk to the media, and how to go about doing this. You'll be taught how to write both pitch emails for journalists and press releases, helping you secure news headlines for your business.

Course Objectives

  • Learn how to develop an early stage communications strategy

  • Learn how to establish, maintain and thrive from a social media presence for your business

  • Know when you are ready to start contacting the media and how to approach journalists to secure headlines for your business

How do I register?

Participation is free but we do require a £10 deposit which will be refunded upon attendance. Places are limited to 30 people. Please register using the link above.

Terms and Conditions

UCL Innovation and Enterprise

These terms and conditions constitute a legally binding agreement between UCL Innovation and Enterprise and the individual registering.

N.B. The term “event” refers to conferences/events/courses and workshops.

Payment and Confirmation of Booking

  • If an e-mail confirmation has not been received after completing the registration process, please contact Enterprise

  • Final details will be sent up to seven working days prior to the event, please contact enterprise@ucl.ac.uk if you do not receive event details.

  • UCL Innnovation and Enterprise cannot be held responsible for the non-arrival of event information.

  • During the event, please ensure that your attendance is noted each day to avoid being charged the cancellation fee (see below), normally by signing an attendance sheet at registration.

Cancellations and Refunds


  • All cancellations and refund requests must be made in writing 3 full working days (Monday – Friday) prior to the start of the event to enterprise@ucl.ac.uk

  • If the above notification period is not given, or in the event of non-attendance, then the following cancellation fee applies:

£25 for a half-day workshop or £50 for 1 or more days - whatever the reason

  • Illness: in the event of non-attendance due to illness, a doctor’s certificate must be provided otherwise the full cancellation fee will be charged.

  • Individuals who withdraw after the start of an event will still be liable for the cancellation fee.

  • Non-attendance for paid events: an individual who has registered and doesn’t turn up for the event will be charged the full course fee, in addition to the cancellation fee as above. This is due to administrative, speaker and refreshment costs incurred by the department and your place could have been allocated to another individual.

  • Attendees are welcome to send a substitute without incurring a charge, provided UCL Advances is notified in writing (enterprise@ucl.ac.uk) 3 full working days prior to the event.

  • Due to unforeseen circumstances, UCL Innovation and Enterprise reserves the right to cancel or re-schedule an event. In the unlikely event of cancellations, UCL Innovation and Enteprise will refund the full amount of the registration fee (if applicable). However personal expenses incurred by the attendee are non-refundable by UCL Innovation and Enterprise.
    UCL Innovation and Enterprise reserves the right to make changes to the programme, location and/or speakers without prior notice. Such alterations are occasionally necessary due to circumstances beyond the control of UCL Advances.

  • UCL Staff
    When applying for a course, UCL staff will be asked to provide an account code before the booking is confirmed. The cancellation fee will be automatically charged (according to the above) to your department if UCL Innovation and Enterprise is not notified that you are unable to attend the course at least three working days prior to the event.

  • UCL Students
    UCL students wishing to attend will be personally liable for the cancellation. UCL Innovation and Enterprise will contact them directly. As with all monies owed to UCL, unpaid fees may lead to delays in receiving your degree.

  • Externals
    External businesses/individuals will be contacted directly for payment details if they don’t comply with the cancellation policy.


  • Views expressed by speakers are their own. UCL Innovation and Enterprise disclaim any liability for advice given, or views expressed, by any speaker at the event or in any documentation provided by delegates.

Filming and Photography

  • Please note that for teaching and promotional purposes there may be a professional photographer and video production taking place during the event.

Delegate Access and Dietary Requirements

  • UCL Innovation and Enterprise makes every effort that their events are accessible and enjoyable for all attendees and we will always provide a vegetarian option in refreshments supplied.

  • If dietary or specific requirements are required please inform enterprise@ucl.ac.uk at the time of booking.

Data Protection

The registration information provided will be held on UCL databases. You may be contacted about other UCL Innovation and Enterprise or UCL activities in the future. By submitting this information you agree that your details may be used for this purpose. Your details will not be passed on to any third parties.

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Gower Street



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