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Twin Cities: Women in Digital Kickoff Meeting

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The Hollow at The Local

931 Nicollet Mall

Minneapolis, MN 55402

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Join the most powerful Women in Digital for our first ever Twin Cities meeting.

Refresh yourself with a break from the madness at work and meet your amazing sisters in arms of Women in Digital. We're about to start a Twin Cities Chapter, and you'll be there on the ground floor of it all. Find out more and submit nominations for your open Twin Cities City Champion and Board of Advisory positiions by clicking here:


4:30 pm - 5:00 pm – Settle in, mix and mingle with beverages

5:00 pm - 5:30 pm – "How we got here." Executive Director, Alaina Shearer • Welcome and Tell All. Her story and journey, and what led to the creation of Women in Digital.

5:30 pm - 6:30 pm - " "Ask" and "Give" Practice Round. Experience our pledge in action as you practice your asks and gives and change your life forever by empowering yourselves and each other with vulnerability.

Who should attend?

  • Women on both agency and client side with a focus on digital marketing, communications, design and development. Our attendees range from CMOs to social strategists or designers. If you are in marketing and communications and digital controls your Universe, you're in.

  • If you have a sales motivation for attending, soliciting our attendees and members for business or sales is strictly prohibited. If you do so, you will be kindly asked to leave.

  • NO men allowed. Sorry guys but this event is exclusive to women and those who identify as women. We love you, but we need this time and space to ourselves. You are welcome to attend our national conference where 4% of tickets are available to men, reflecting the # of women who are CEOs for Fortune 500 companies.

Why Women in Digital?

A brand new national network with all the power. We are women in digital.

Your digital talent makes you one of the most powerful women on the planet. Together, we are joining forces to share knowledge, to inspire each other and to become empowered by that strength. Forget the old boys clubs, they’ve got nothing on ours.

What is Women in Digital?

Women in Digital is a quickly expanding organization dedicated to inspiring, educating and empowering women in digital through connections and true local networks. In each chapter city we aim to hold:

  • exclusive members-only monthly meet ups
  • quarterly meetings for members and guests
  • one full day conference in your city every Spring
  • all members are also encouraged to attend our national conference

During our meetings we hear educational talks from female leaders within the industry and from your city. We also exchange "asks" and "gives", a favor system we created to encourage our members to empower each other to share knowledge and power.

What do we believe?

We believe women who can harness the power of digital are capable of anything. Above all, we believe our connections to each other and our network can become a source of power if we respect that power and understand our collective purpose – to build each other up for the good of women across our industry, the nation and the world.

Find out more, visit our website.


"How We Got Here"

Alaina Shearer, Executive Director of Women in Digital

Alaina Shearer

Alaina Shearer, our fearless leader and a total digital nerd, founded Women in Digital in June of 2016 over a mimosa toast with a group of 100 women in Columbus, Ohio. That morning Alaina shared her journey as a woman in digital. From her experience in the radio industry to her move to advertising and digital marketing, she faced sexism and jaw-droping discrimination all along the way. The energy that morning was indescribable and in that moment, a movement was born. Now, Alaina is traveling across the country to as many cities as possible to share her story and to encourage other women to do the same. She believes that in our vulnerability, and in sharing our stories - we can all empower each other and truly be free.

More about Alaina

After seven years in radio as a journalist and a morning show co-host, Alaina made a departure from the industry after finding its barriers for women leaders far too overwhelming. She then ventured into marketing, discovering digital marketing at the helm of her first website redesign in 2006.

Hooked on digital she became a Sr. Interactive Copywriter at a national agency by day and a blogger by night. While she wrote copy for major brands and sketched wireframes out by hand she mastered SEO and the power of community building with her blog,, which ultimately attracted 30,000 readers a month and a loyal following of single moms.

In 2009, after facing a healthy amount of discrimination at work by her creative director and an insatiable drive to create websites that actually ranked in search and performed in social, she created her own digital agency. Cement Marketing is now one of the leading creative digital agencies in the Midwest. The agency is also the founding sponsor of Women in Digital and continues to fund our start-up phase.

Connect with Alaina: LinkedIn, Instagram, Twitter or email

Thanks to our generous sponsors, without whom this event would not be possible:

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The Hollow at The Local

931 Nicollet Mall

Minneapolis, MN 55402

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