$10 – $15

Turning Case Studies into B2B Social Proof and Top-Notch Content

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Vintage Brewing

674 S Whitney Way

Madison, WI 53711

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Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description
Reaching clients in the B2B space can be tricky. Learn how to turn your past work into case studies that drive sales.

About this Event

AMA Madison’s Craft Marketing Series continues on February 25, when Greg Mischio of Winbound presents “Turning Case Studies into B2B Social Proof and Top-Notch Content.” The event will be held at Vintage Brewing on Whitney Way, and tickets are just $10 for AMA members and $15 for non-members. Admission includes appetizers and your choice of either two drink tickets, or one drink ticket and one limited-edition Craft Marketing pint glass!

Register soon - limited seating is available.

About the Presentation

Case studies are one of the most valued pieces of content for B2B marketers. For prospects, they function as social proof and are part of the pre-qualification process. But they can also be re-purposed and re-positioned for top-of-the-funnel content as well. Discover top methods for conceptualizing case studies, writing case studies with OOMPH!, and how to publicize them. We’ll also describe innovative ways to gate case studies for those resistant clients.

AMA Madison's 'Craft Marketing' Series

Craft Marketing features a different presenter each month on a niche topic. You'll have the chance to learn about a wide range of marketing tips, tactics, and trends while meeting other industry professionals--all while enjoying a craft beer or two after a long work day!

About the Speaker

Greg Mischio is the Owner and Chief Strategist of Winbound, a content marketing agency in Madison, WI. Specializing in manufacturing and industrial verticals, Greg helps clients generate content that reaches customers through the sales, social, and search channels. Greg publishes and presents in numerous online venues, including Industrial Sage, LinkedIn Marketing Solutions blog, Orbit Media Blog, Spin Sucks, and the Winbound blog.

About the Venue

Vintage Brewing a family owned and operated brewpub in beautiful Madison, Wisconsin, featuring “elevated Americana” cuisine and an eclectic array of highly-acclaimed house-made brews. Located at 674 South Whitney Way in Madison.

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Date and Time

Location

Vintage Brewing

674 S Whitney Way

Madison, WI 53711

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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