2020 signals the start of a new decade in the pharmaceutical industry. We are undeniably witnessing the most competitive and challenging pharmaceutical market to be ever recorded in history. Traditional business strategies that were once considered to be the formula of success now became general market norms. In a market over-saturated by generic drugs and pharmaceutical alternatives, the difference between bankruptcy and success consists in creating the most competitive friction-less customer experience that uses the latest technology to understand the consumer's conscious and non-conscious drivers.

During the webinar, we will take a closer look at the challenges in the pharma industry, from launching a new product, to building brand adherence and customer engagement, lowering the effort across customers’ digital and offline journeys and increasing the product’s visibility.

In her talk, Ana will explore these topics from a neuroscience and behavioural science point of view. She will talk about brand pain, the role that emotions and habits play in decision making and the implications of effort in shaping customer expectations and long term engagement.

Key points to take-away from this one hour workshop:

• Understand the role that emotions and habits play in shaping consumer behaviour.
• Explore the implicit drivers of customer engagement.
• Assess the impact of effort on the overall consumer experience.
• Increase ROI on communication by fine-tuning the message.

Disclaimer: This event is exclusively dedicated to professionals working in the Pharmaceutical industry. We reserve the right to select our participants.