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Tufts Legends of Innovation & Entrepreneurship Series - JOHN BELLO, Tufts '...

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Tufts Medford Campus

CLIC Building

574 Boston Ave, Room 401

Medford, MA 02155

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The Tufts Entrepreneurship Center is hosting the Tufts Legends of Innovation & Entrepreneurship Series featuring John Bello, Tufts '68, Founder and former CEO of SoBe.

John is the founder and former CEO of SoBe, the well-known brand name of nutritionally enhanced teas and juices, which he started in 1995 and sold to PepsiCo in 2001 for $370 million. Ernst and Young named John the national "Entrepreneur of the Year" in consumer products. Prior to founding SoBe, John spent 14 years at the National Football League Proerties, the marketing arm of the NFL.

After graduating from Tufts and Dartmouth's Tuck School of Business, with an intervening stint as an officer in the US Navy, John worked for Pepsi-Cola in marketing and stratgic planning capacities and at General Foods. Post SoBe, John engaged in a number of entrpreneurial ventures including IZZE sparkling beverages. In 2016, John became Chairman of Reed's All-Natural Beverages, a public company marketing Reeds, a line of authentic ginger beers and Virgil's, a line of handcrafted natural sodas and zero calorie beverages.

John is a member of the Board of Trustees and the Athletics Advisory Board at Tufts University, and is a passionate supporter of Tufts students and programs.

Join us for John Bello's powerful presentation on entrepreneurship!

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Tufts Medford Campus

CLIC Building

574 Boston Ave, Room 401

Medford, MA 02155

View Map

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