We're thrilled to announce YouTube star Olga Kay will be joining us at the Tubefilter Meetup next Wednesday. Recently featured on the front page of the New York Times business section, Olga has developed several off-Youtube ventures including a mobile app, a monthly subscription box, and MooshWalks, her own line of socks.
According to YouTube's Statistics page, almost 40% of YouTube's watch time is on mobile devices. Unfortunately for creators, most mobile YouTube views are not monetized, lowering effective CPMs on payouts that are already declining—the average YouTube CPM was $7.60 in 2013, down $1.75 from 2012.
As creators attempt to build out sustainable business models for online video, mobile platforms have presented promising opportunities to capture, engage, and monetize audiences.
Typical CPMs for mobile video are 2-3 times that of online video—but that is just the tip of the iceberg. Services make it easier (and more affordable) to leverage mobile devices to grow your brand and your business.
New opportunities include games, merchandise, multi-media, ticket sales, direct downloads, in-app purchases, and additional engagement.
Learn from the experts in a candid discussion on the opportunities, best practices, and the future of mobile and online video.
Managing Director, Science, Inc.
Board of Directors, Blip
Founder and CEO, Beachfront Media
Agent—Digital Media, United Talent Agency
YouTube Star, MOOSHWORLD
Moderator: Drew Baldwin
Busby's East is a 21+ Location
7:00pm - Doors Open (pre-seating)
7:45pm - Panel Discussion and Q&A
8:45pm - Networking Mixer
With over 25,000 members on its roster, Tubefilter brings together the most dynamic group of online entertainment professionals in the industry.
Our events feature the top creators, producers, talent, executives, agents, distributors, and technologists in online entertainment today.
With presentations, panels, and lectures from the top individuals and companies shaping the future of our industry, the Tubefilter Hollywood Meetup provides an unrivaled opportunity to bring together this powerful community to share resources, collaborate, and determine together who we are and where we are headed.
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