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TriUPA and MoreBetterLabs present: Practical Usability Testing workshop

MoreBetterLabs

Friday, March 11, 2011 from 9:00 AM to 5:00 PM (EST)

TriUPA and MoreBetterLabs present: Practical Usability...

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Early bird 11 Tickets Ended $249.00 $0.00
Standard 12 Tickets Ended $349.00 $0.00
Late 15 Tickets Ended $399.00 $22.94

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Event Details

 
About the workshop

Usability testing is one of the most important methods for creating well-designed, effective products and websites.  By observing real people using your product or application, you can get invaluable insights into how your design is perceived and used.  Sometimes you'll uncover powerful reactions that suggest serious issues with your design and motivate improvement -- check out this short video clip from a usability test for an example.

In this full-day workshop, you'll get an intensive, hands-on introduction to usability testing. We'll introduce you to five core aspects of testing: planning, recruiting, moderating, analyzing results, and taking action based on your findings.

A tasty lunch from Triangle Catering Company will keep you fueled up for the afternoon session.

Discounts are available for students and anyone who is currently between jobs -- contact us for details.

Stay in the loop

We've got lots of other great events in the pipeline this year.

We'll be offering exclusive discounts and freebies on our list, including:

  • free attendance to one of our workshops
  • free UX books
  • free consulting sessions with MoreBetterLabs
  • free subscriptions to ruzuku, our online learning/coaching tool
  • free UX software, such as Balsamiq

About the presenter

MoreBetterLabs is a small but feisty company dedicated to creating a better Web through design. We’re currently developing our first product, ruzuku. Ruzuku helps passionate experts (such as authors, speakers, and coaches) create online courses and learning communities. In addition, we work with clients (such as Princeton University, Duke University, NC State University, and NC LIVE), to improve their user experience. We’ve designed online communities, digital libraries, and ecommerce sites. MoreBetterLabs is organizing several other user experience workshops, including "UX 101," in 2011. Join us at http://bit.ly/mbl-ux-list to stay in the loop.

Abe Crystal, Ph.D., is Principal Design Researcher at MoreBetterLabs.  Abe earned his doctorate in Information Science from UNC-Chapel Hill and has served as an adjunct professor of information science at UCLA (teaching Information Retrieval) and UNC (teaching Organization of Information). He has published in Library and Information Science Research, Journal of the American Society for Information Science and Technology, International Journal of Metadata, Semantics & Ontologies, Technical Communication, and Conference on Designing for User eXperience (DUX), and was awarded the A. R. Zipf Fellowship for excellence in graduate research.  He also worked on the user experience team in IBM's Rational Software division, where he conducted user research and conceptual design for requirements definition and prototyping software. He co-founded the Triangle Usability Professionals Association, and served as Vice President in 2006, President in 2007, and Chair of the Advisory Council in 2008 and 2009.
 
Outline of topics
  • PURPOSE: create great user experiences and happy customers/constituents -- usability testing is a means to this end
  • PROCESS: Steps to follow for practical, real-world testing
    • PLAN
      • What do you want to learn from participants?
      • What will be the focus of testing (paper prototype, Wizard of Oz, wireframes, interactive prototype, existing product, competing product...)?
      • Form of testing -- remote vs. in-person?
      • How will you structure sessions to get actionable insights and move your design process forward?
        • Defining scenarios, questions, checklists
    • RECRUIT
      • Think about your customer profiles/personas -- recruit appropriate participants
      • Use screeners as necessary
      • Provide appropriate incentives
      • Define channels (customer database, recruiting firms, craigslist, intercept, etc.)
    • MODERATE
      • Logistics
        • Participant/tester comfort
        • Consent form
      • Observation by colleagues/stakeholders
        • Recording
      • Facilitation techniques
        • Build rapport
        • Nondirective mindset
        • Think-aloud protocol
          • Useful prompts and questions
            • When first looking at project
              • What are you looking at here?
              • What can you do?
            • As test progresses
              • Show me how you would ____________
              • What do you expect will happen when you _____?
            • Wrapping up
              • What did you find confusing?
              • How would you describe what you did here today?
              • What, if anything you saw today, could you imagine using at home? How?
        • Interview-based tasks
        • Semi-structured guide
        • Noting issues
      • Tool support
        • Morae/Silverback
        • Ethnio
    • ANALYZE
      • Bridge the GAP (Grounded - Actionable - Prioritized)
      • affinity diagramming
      • effort-impact matrix
    • TAKE ACTION
      • Collaborate with your team to improve the UX based on test findings...
      • e.g. change widget in UI, redesign a feature, add contextual help, explore new visual treatment
      • Summarize key findings via writeups, annotated screenshots, video, etc. to communicate persuasiavely with key stakeholders/clients
Have questions about TriUPA and MoreBetterLabs present: Practical Usability Testing workshop? Contact MoreBetterLabs

When & Where


NC Biotech Center
15 T.W. Alexander Drive
Durham, NC 27709

Friday, March 11, 2011 from 9:00 AM to 5:00 PM (EST)


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Organizer

MoreBetterLabs

More Better Labs is a User Experience Consultancy

  Contact the Organizer

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