Free

TripAdvisor's Reputation Management Workshop

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Location

Jefferson Theatre

345 Fannin Street

Beaumont, TX 77701

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Event description

Description

Lunch and learn with the Beaumont Convention & Visitors Bureau! Local hotels, museums, attractions and restaurant partners are invited to join us at the beautiful, historic Jefferson Theatre for this free lunch and free training from TripAdvisor.

About the presenter:

Scott Caufield manages the South Central region at TripAdvisor where he helps Destinations and non-profit attractions gain exposure to the site’s 415 million monthly travelers. Eighteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the US on how to get the most out of TripAdvisor. An avid traveler, Scott has traveled through all of the region he manages, and enjoys sharing his experiences with travelers on TripAdvisor. Scott is based in the Dallas metroplex where he lives with his wife, Laura, and their two children.

About TripAdvisor:

  • TripAdvisor is the world’s largest travel site with 455 million average unique monthly visitors, 49 worldwide markets, 600 million reviews and opinions and 7.5 million restaurant and attraction partners

  • 83% of travelers will “usually” or “always” reference TripAdvisor reviews before making a booking decision on a hotel

  • 79% of diners will “usually” or “always” reference TripAdvisor reviews before deciding on an attraction to visit

About the Workshop:

  • Instruction on how to claim your listing on TripAdvisor (an easy and free tool!)

  • Instruction on how to use the Management Center of TripAdvisor once you claim your listing. This will allow you to update your business information and photos and start engaging with your reviews

  • Learn about the secret to TripAdvisor’s popularity ranking tool

  • Tactics for response to negative feedback and ways to encourage positive reviews

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Date and Time

Location

Jefferson Theatre

345 Fannin Street

Beaumont, TX 77701

View Map

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