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Trendstop Fashion Trend of 2016 | New Utility February Briefing (GMT)


Thursday, March 10, 2016 from 12:00 PM to 5:30 PM (GMT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Briefing @ 12pm GMT / 7am EST Ended Free £0.00
Briefing @ 3pm GMT / 10am EST Ended Free £0.00
Briefing @ 5pm GMT / 12pm EST Ended Free £0.00
Briefing Recording   more info Ended £49.00 £0.00
Recording + Report   more info Ended £79.00 £0.00

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Event Details

Trendstop Fashion Trend of 2016 is New Utility

New Utility combines fashion with function to create a clean, contemporary take on utility-inspired style. This trend direction will influence fashion, beauty, home and lifestyle products and campaigns throughout 2016.


Trendstop’s Trend of the Year is an annual cultural and creative concept that represents a current consumer mindset. It will develop throughout the coming year in editorial, campaigns, consumer products and retail.


Join Trendstop's Trend Manager for a complimentary 30-minute online presentation and be inspired by New Utility! Choose from three sessions taking place throughout the day.



  • Learn how you can leverage the emerging New Utilitity trend to create products that will be in demand this year.
  • Find out the exact colours, materials, and prints and other elements which will allow you to create the New Utility trend successfully.
  • Get an expert view on how trends translate through from concepts to tangible products across fashion, lingerie footwear, beauty, & lifestyle, plus see how the trend is being styled across the latest catwalks and street style.
  • Discover the key consumer trend influences behind the New Utility and how the trend has reached critical mass.
  • Gain instant inspiration with our comprehensive image galleries filled with hundreds of images highlighting the most important items defining the New Utility look.  





Trendstop is a global fashion and lifestyle trend forecasting agency. Clients include leading retailers and brands, such as Karl Lagerfeld, Tommy Hilfiger, Next, H&M, House of Fraser, L’Oreal, Geox and Zalando.


Trendstop has been publishing forward consumer trend analysis since 2002. The Trendstop Trend of the Year was launched in 2014. 


Read more about the Trend of the Year 2016 on the Trendstop blog: 



Duration: 30 minutes

Price includes recording: No

Main topics covered: Apparel, accessories, beauty, home & lifestyle

Presenters: Trendstop's Trend Director Sarah Coates

Have questions about Trendstop Fashion Trend of 2016 | New Utility February Briefing (GMT)? Contact Trendstop


Thursday, March 10, 2016 from 12:00 PM to 5:30 PM (GMT)

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At Trendstop we bring you personalised trend forecasting, trend workshops, live online sessions, and real people to talk to, accompanied by an impeccably curated online resource that gets straight to the point on specific product direction and what the fashion aware consumer is interested in buying next season.

Our live trend briefings are a great way to gain a snapshot of our service. Join our trend experts as they talk you through some of our trend analysis and forecasts to give you a flavour of our interactive sessions. 

We look forward to seeing you at a Trendstop trend briefing. Get ready to be inspired!

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Trendstop Fashion Trend of 2016 | New Utility February Briefing (GMT)
Class Fashion

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