Trends & Digital Transformation in Medical Device Marketing

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Perkins Coie

505 Howard Street

#1000

San Francisco, CA 94105

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Event description
During this event, we will hear from leading medical device marketers on how they are using technology to find, engage and follow patients!

About this Event

Due to advances in technology, consumers expect delivery of healthcare to be as efficient and immediate as ordering dinner from seamless or using uber. This expectation of efficiency has translated to the way that patients want to get their health information or engage with healthcare companies. As a result, medical device marketers have had to shift the way they use technology to better attract, educate, and engage with consumers/patients.

During this event, we will hear from leading medical device marketers on how they are using technology to find, engage and follow patients in a more meaningful and streamlined way.

Join Healthtech Women on October 16th as we hear from leading medical device marketers through both presentations and fireside conversations!

Time: 5:30-8:30pm

Agenda:

  • 5:30-6:15pm- networking, drinks, and socializing
  • 6:15-7:30pm- presentations + panel discussion
  • 7:30-8:30pm- networking and continued discussions

SPEAKERS:

  • Nevro - Breanna Hunt, Associate Director, Digital and Social Marketing
  • iRhythm- Garima Mehta , Director of Digital Marketing
  • Verb Surgical + others to to be announced shortly!

Bios:

iRhythm:

Garima Mehta is a leading expert on marketing within the healthcare and biotech industries, who has enabled numerous business leaders and entrepreneurs to boost market presence and dramatically increase profits, earning her the reputation as a passionate, growth driven, results- orientated, and professional.

After completing her PhD in biology, Garima began her career in the biotech industry, starting in the lab and transitioning to digital marketing before moving into healthcare. Her skills and experience have enabled her to successfully deliver high-profile marketing and advertising campaigns exceeding $10M, and to excel in her ability to significantly raise audience engagement and increase online revenue.

As a digital marketer, she finds it highly rewarding to be able to see synergies thru the eyes of a biologist, with the ongoing goal of discovering unique and compelling ways to maintain a high drive on all digital channels.

On a personal note, Garima is a versatile, energetic, and fun-loving person, known for her occasional bursts of nerdy biology humor.

NEVRO:

Breanna Hunt is an experienced marketing and analytics leader based in the Silicon Valley. Having worked as a consumer marketing professional across highly regulated industries she has a unique understanding on how to reach customers across both digital and offline channels.

She currently focuses on driving patient awareness of HF10® Spinal Cord Stimulation for Nevro. Here she’s able to leverage a deep channel expertise along with analytical capabilities to drive adoption and utilization of their products.

Breanna received her bachelor’s degree in marketing from Cal Poly San Luis Obispo and you can connect with her on LinkedIn where she shares industry information and the latest marketing insights.

GOLD Sponsor: Perkins Coie

Interested in getting involved in this event or Healthtech Women? Please contact carla@healthtechwomen.com

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Date and Time

Location

Perkins Coie

505 Howard Street

#1000

San Francisco, CA 94105

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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