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TRAVOLUTION FORUM ASIA: The Power of Technology

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KORME Exhibition Center

Nurzhol Boulevard

Nur-Sultan, 020000

Kazakhstan

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Executive Interview: Technology & Innovation

• Session 1: Facing the outside world session
For many travel firms today, that have achieved scale in their home markets
international expansion is the obvious next step as they look to grow. And
in the age of the World Wide Web the ability to export your model overseas
has never been greater. But to what extent do travel firms plan and
strategise their move into international markets? Do they tend to be overly
cautious and opt for neighbouring countries, or those that speak the same
language first when opportunities in other markets might be overlooked? In
this session we will look at how travel firms can plan and execute their
internationalisation and localisation strategies in a much-more intelligent
and data-driven way.

• Session 2: Digital solutions to over tourism
As the digital travel sector continues to grow, the issue of so-called
‘overtourism’ has become acute in certain high-profile destinations like
Barcelona, Venice and Dubrovnik. It has led to demonstrations and even
attacks on tourists by some extreme anti-tourism groups. As local regulators
work out what guidelines are needed to control the impact of tourism in the
digital age, how should the travel industry respond and what is its role in
ensuring there is a long-term sustainable solution to the success these
tourist hotspots are experiencing. In this session we will talk to experts who
see the use of technology and data as vital to spreading out tourism
demand, mitigating any negative impact and ensuring a symbiosis exists
between host destinations and the visitor economy.

• Session 3: The changing dynamics of consumer behaviour
As holidaymakers adopt technologies that give them greater control over
how they browse for, book and even create and share travel itineraries, firms
are increasingly having to work out what customer-centricity means for
them. Mobile, and the proliferation of smartphone and cheap 4G networks,
has had a profound effect on consumer behaviour, but what about the
impact of fast-emerging voice interfaces and how does this impact how
consumers use their more traditional laptop and desktop computers? Insight
into how consumers navigate the web is now crucial for any successful web
strategy, so what trends are we seeing and what does best practice look
like. This session will provide answers.

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Date and Time

Location

KORME Exhibition Center

Nurzhol Boulevard

Nur-Sultan, 020000

Kazakhstan

View Map

Refund Policy

No Refunds

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