Join Industry Index on February 22nd as we discuss Transparency & Viewability from a publishers and advertisers perspective. This is a metric that has been gaining momentum in the ad industry as what is defined as a viewable ad and how transparent are companies when it comes to measuring the metric. Some of the questions that will be asked include:
How do you make sure ads are tracked, measured and seen? How much are you paying in hidden fees for black-box technologies? What counts as “viewability”? We’ll look at how to make sure every ad is in view, for the intended person in the right channel, and that media spend makes its way to the page.
Beeswax: Ari Paparo, CEO
Genesis Media: Mark Yackanich, CEO
Inform: David Motta, VP National Director of Digital Sales
MetaMarkets: Mike Driscol, CEO
Smart AdServer: Corey Kronengold, CMO
Sonobi: Anthony Katsur, President
Stitch Video: Chris Smith, Founder & CEO
Unruly: Seho Lee, VP Programmatic Sales
Wired: Doug Grinspan, Head of Revenue
This is a roundtable that you will not want to miss as we bring together founders, CEO's, and industry executives to tackle advertising transparency.
This roundtable is produced in collaboration with PluggedIn BD. http://pluggedinbd.com/