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Transmedia Workshop

Digital Media Wire

Monday, April 25, 2011 from 1:30 PM to 6:00 PM (PDT)

Los Angeles, CA

Transmedia Workshop

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Regular Online Rate Ended $599.00 $9.95

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Event Details

Incubation, Development & Production of Multi-Platform Narratives

Transmedia Blockbusters


The global demand for producers familiar with the process of developing transmedia content (across several mediums like games, mobile, television and film) for studios and networks is on the rise. This 4-hour event is the first of its kind and unique in the world, delivering practical, how-to transmedia training led by leading cross-platform producer and strategist Jeff Gomez. Now he will teach his signature transmedia development process to business executives, content producers, marketers and creators which has been used for such blockbusters as Disney's Pirates of the Caribbean and Tron Legacy, James Cameron's Avatar, Microsoft's Halo, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola's Happiness Factory.

This workshop is will take a maximum of 30 attendees for maximum efficiency. Reserve your seat now!

Agenda

 
1:30 PM Registration and Networking
2 PM Part I: The Power of Transmedia Storytelling
  Its history, its value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to be realized in the entertainment industry.
2:30 PM Part II: Immersion & Incubation
 
  • The role of the Grand Narrative
  • Criteria for a successful transmedia franchise
  • The elements of storyworld incubation
  • Criteria for an evergreen franchise
3:30 PM Break, Refreshments, Coffee and Networking
   
4 PM Part III: Development
 
  • Building partnerships, fans and coalitions
  • Role of the driving platform
  • Defining and incentivizing canon
  • Constructing bridges between marketing, digital and creative
  • Remaining the visionary (consumer products & licensing)
5 PM Part IV: Production
 
  • Building partnerships, fans and coalitions
  • Role of the driving platform
  • Defining and incentivizing canon
  • Constructing bridges between marketing, digital and creative
  • Remaining the visionary (consumer products & licensing)
5:45 PM Part IV: A Note of Inspiration: Transmedia Comes from the Future to Save the World
  Gomez takes an intimate hands-on approach to the workshop, offering participants practical solutions to real-world issues and problems. Questions and participant interaction are encouraged.
 

Instructor

Jeff Gomez, CEO & President, Starlightrunner Entertainment

Jeff Gomez

Jeff Gomez is the world’s leading producer of transmedia entertainment properties. He is an expert at incubating new entertainment franchises, strategic planning and production for cross-platform implementation. As CEO of Starlight Runner Entertainment, a New York-based production company, Jeff leverages intellectual properties into global franchises that successfully navigate an array of media channels. Jeff also extends niche properties such as toys, animation or videogame titles across multiple platforms, which in turn generate multiple revenue streams for Starlight Runner’s partners and clients.

Jeff has worked on such blockbuster universes as Disney's Pirates of the Caribbean and Tron Legacy, James Cameron's Avatar, Microsoft's Halo, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola's Happiness Factory. Jeff is a board member of the Producers Guild of America East, and sits on the advisory board of the PGA New Media Council.
Have questions about Transmedia Workshop? Contact Digital Media Wire

When & Where



SLS Hotel at Beverly Hills
465 South La Cienega Blvd.
Los Angeles, CA 90048

Monday, April 25, 2011 from 1:30 PM to 6:00 PM (PDT)


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Organizer

Digital Media Wire

Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 11 major conferences, publishes daily newsletters and directories, and operates the popular www.dmwmedia.com news and community portal.

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