$10

Translating Your Brand Online

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Blackstone Media

607 West Main Street

#500

Louisville, KY 40202

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When it comes to your company brand, you should always put your best foot forward. But with changing technologies and digital trends, managing your brand online is more challenging than ever, and it’s not getting any easier.

How many variations of your logo do you need? Are your brand colors on your website interfering with your ADA compliance? What does that even mean? With new media communications constantly shifting, understanding how to marry traditional brand standards and philosophies with modern-day best practices can help ensure your brand messaging is solid and consistent across all mediums.

Join the Blackstone Media Design Team for lunch, and learn the secrets to better position your brand in a digital realm. Gain an understanding of how your company could better present itself on the web with takeaways that include:

  • Common Branding Misconceptions - Avoid common branding pitfalls by first understanding how brands are perceived on the web.
  • Developing a Recognizable Brand Language - In communicating your brand, learn how concise and consistent messaging, imagery and recognizable design elements create a unique brand language.
  • Best Practices for the Web - From photography to logo design to fonts and colors, hear the best practices for consideration when translating your brand for an online audience.

Lunch is included with registration and parking is available at metered spots, or in the Muhammad Ali, Science Center and Center for the Arts parking garages.

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Location

Blackstone Media

607 West Main Street

#500

Louisville, KY 40202

View Map

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