Transition Yourself from Expert to Guru
Friday, January 25, 2013 from 7:30 AM to 10:00 AM (PST)
San Rafael, CA
How can you stand out in today’s world, where your prospects have access to more information than ever about the industry, key service providers in that industry, and customer testimonials from those using services similar to yours?
In many cases, buyers have conducted 75% of their research on the Internet prior to talking to any vendors about purchasing decisions. To guarantee that you make the cut and get the call, you need more than expertise: your competitors have that, too. You have to become a thought leader, a “guru,” someone whose name your prospects hear everywhere.
Come hear this talk with Mitchell Levy, CEO & Thought Leader at THiNKaha to get information, tools and advice on how to turn yourself from Expert to Thought Leader/Guru. It’s a great session to kick off the New Year with to ensure that you have a great 2013.
Join us at the January BACN meeting to learn
- What it takes to establish yourself as a thought leader in your field so that customers come to you.
- How to use your “guru” status to get paid to speak, consult, and to share your thought leadership assets.
- Where to start in order to get to the next level.
About the Speaker
Mitchell Levy, CEO of THiNKaha
Mitchell Levy, CEO of THiNKaha and author of 17 business books, knows what it’s like to have to build credibility as a consultant. He jumped ship from the corporate world in 1997 and has successfully maneuvered the entrepreneurial waters. He started 15 new companies and partnerships over the past 15 years and has run many experiments–some of which have succeeded spectacularly while others have failed and carry great lessons. Along the way, he has specialized in strategic consulting in a variety of industries and has effectively implemented his own advice. He’s coached over 500 CEOs through the CEOnetworking groups he’s run, is Chairman of the Board of Rainmaker Systems (NASDAQ: RMKR), and has coached and given advice to thousands of individual entrepreneurs.
When & Where
Bay Area Consultants Network
BACN Mission: To improve business and professional development success through networking and programs for consultants.
Members of BACN are independent consultants who are interested in expanding their professional practices through effective networking and professional development programs sponsored by BACN. Attend a BACN meeting to become a member.