Transforming the Buyer Experience with Tiffani Bova
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Transforming the Buyer Experience with Tiffani Bova

Transforming the Buyer Experience with Tiffani Bova

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Influitive Corporation

111 Peter Street

3rd Floor

Toronto, ON M5V 2H1

Canada

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FACT: The modern customer is more informed and powerful than ever. Research shows that the single biggest contributor to customer loyalty is the purchase experience. This means that delivering a positive experience is critical to your company’s brand and bottom line.

With the source of that information and power increasingly stemming from external voices - influencers, peers and advocates that provide guidance, support, validation and caution - as the age of the customer blossoms, so does that of the customer advocate.


OPPORTUNITY: The emergence of social proof as the decisive factor in a purchase means that businesses must learn how to adapt their sales and marketing strategies to support the changing expectations of customers. Thus cultivating an advocate community and connecting buyers with them is a key responsibility of the modern sales professional.


SOLUTION: Join Salesforce’s Global, Customer Growth and Innovation Evangelist, Tiffani Bova on December 8th, as she addresses how companies of all sizes can create new business practices and leverage technology to improve marketing and sales performance and strengthen customer relationships. Attendees will learn about the evolving role of sales as both creator and promoter of the customer advocates, the rising influence in purchases today.

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AGENDA

3:00 PM - Registration

3:15 PM - Opening Remarks with Mark Organ (CEO & Founder of Influitive)

3:30 PM - Transforming the Buyer Experience with Tiffani Bova (Global Customer Growth and Innovation Evangelist at Salesforce)

4:10 PM - Fireside Chat with David Priemer (VP Sales at Influitive)

4:30 PM - Networking with Cocktail and Appetizers

6:00 PM - Event Close

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Influitive Corporation

111 Peter Street

3rd Floor

Toronto, ON M5V 2H1

Canada

View Map

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