TC Meetup is back for a second season. At the re-union event, we shared the six things we told you before that were wrong (or we forgot to tell you or just figured out). The world of making is changing so fast. Six months is a long time to stop learning. So we are back.
What We Have Learned Spending over $600,000 in Facebook Ads.
2 years ago, Sam and Ewa were working together on his last business. Using Facebook Ads, Sam and their ad manager, Kostya, managed to generate over $1,2 MM in sales spending $300,000 on Facebook Ads.
Kostya, now working for Ewa at Goodtribe Consulting, continues to work on niche, highly profitable facebook ad campaigns for Ewa and her clients. They focus mainly on the B2B Segment. Kostya specialises in finding low cost campaigns that deliver a high return on investment. He does this through intensive research. Sam regularly goes to him to bounce ideas for Facebook Ad Campaigns.
Sam's team have spent $250k in Facebook ads to generate over $1,2 MM in revenue in 9 months with their client Peter Sage. He started out with no investment or large ad budget. Before Peter worked with James Cook Media, they spent less than $1k per month on Facebook. Sam's initial ad spend in February was $5k. Since then, Sam's team has grown Peter's revenue from $50k to $300k using Facebook Ads.
Sam and Kostya will be teaming up to do a joint deep dive presentation into how to do a Facebook Ad Campaign (Ewa will be traveling in Asia).
Here is what you will learn:
How to use your customer avatar for Facebook Targeting.
How to create content that will get your ideal client to 'raise their hand' and enter your funnel.
How to scale your ad campaigns with lookalike audiences
How and when to test on Facebook Ads.
How to scale your ad campaigns with global targeting.
How to optimise your campaign with deep funnel remarketing.
How to measure your campaign with Facebook Analytics.
Facebook Ads is fast transforming the world of online marketing. In our experience, we have found that this is the cheapest cost per lead by far for business. It can also work quite well with B2B audiences.
What is Traffic and Conversion Meetup?
Based at Google Campus Warsaw, Traffic and Conversion Meetup's Mission is to develop a Polish community of business owners and marketers that are masters at building a systematic, organic, and scaleable online marketing and sales funnels.
Ewa Wysocka and Samuel P.N. Cook are passionate about this mission because Poland has second-to-none engineering talent . It is fast becoming a top product development country.
But until the Polish startup community masters the art and science of sales and marketing, it will never get past being a tech outsourcing country for rich tech countries.
World class products MUST have world class sales and marketing.
The 'Traffic Conversion Meetup' is the start of a movement to teach Polish businesses how to do world-class Sales and Marketing.
TC Meetup was the most popular program at Google Campus during its first season. This meetup is part of their second season of Online Marketing Training.
Ewa & Sam