San Francisco, California
London, United Kingdom
Join PRSA Hawaii for a roundtable discussion with three of Hawaii's most distinguished public relations practitioners to discuss, among other topics:
- Traditional monitoring, reporting, ROI and analytics
- The impact of digital communications on measuring effectiveness and reach
- Methods for tracking and measuring success of PR tactics and strategies
Unlike our panel programs, the roundtable format will ensure a robust discussion and debate among the featured speakers and attendees. This promise to be a lively discussion with plenty of learning opportunities. A program you won't want to miss!
Erin Kinoshita, Senior Account Supervisor
Anthology Marketing Group
With ten years of communications experience in Hawaii, Erin Kinoshita has seen first hand the shift from traditional to digital approaches to measuring the effectiveness of public relations programs. Erin has developed strategy and implemented public relations and social media initiatives for clients in a wide range of industries and has served a variety of high-profile clients, including the Big Island Visitors Bureau, Marriott Resorts Hawaii, Turtle Bay Resort, and Royal Hawaiian Center in Waikiki, to name a few. She holds a B.A. and M.A. in Mass Communication and Journalism from the Walter Cronkite School of Journalism at Arizona State University.
John Tapper, Digital Marketing Manager
American Savings Bank
With over 15 years of marketing experience in Hawaii, John has developed strategy and implemented digital marketing and social media initiatives for Hawaii brands. John has been honored as Pacific Business News "Forty Under 40" and American Marketing Association E-Marketer of Year. Prior to American Savings Bank, John worked for Farmers Insurance Hawaii, Hawaiian Telcom, and Hilo Hattie. He holds a M.B.A. in Business, Management, Marketing and Related Support Services from the Monterey Institute of International Studies.
Wilbur Wong, Director
Born at a time when you turned a knob to change television channels, Wil developed a passion for technology and all things digital at an early age. His expertise has grown in tandem with the ever-changing Internet, and he now oversees strategic development and execution of digital programs and campaigns for BCI clients, ensuring they are well-aligned with traditional PR and marketing efforts and objectives.
Prior to joining BCI, Wil was part of the Hawaiian Airlines sales and marketing team where he managed both promotional and transactional email campaigns and assisted with the airline's growing social media efforts.
He brings experience with various digital communications platforms, cross-channel promotions and revenue and engagement analytics. A graduate of the University of Hawaii at Manoa, Wil's initial track was in the computer science field but he later discovered his true passion and graduated with a communications degree.
When & Where
Founded in 1947, PRSA Hawaii is one of six founding chapters of the Public Relations Society of America. The chapter's mission is to build value, understanding, and the demand for public relations professionals in Hawaii.
PRSA Hawaii is committed to advancing the standards of the public relations profession and supporting students and young practitioners who are developing skills in the field. Professional development seminars, informational forums, skills workshops, and monthly luncheon programs are offered to over 300 public relations professionals and students across the state.
PRSA Hawaii is a vibrant organization comprised of an active nucleus on Oahu, a progressive affinity group on Maui, and over 100 members across the state. The organization also mentors two Public Relations Student Society of America (PRSSA) chapters at Hawaii Pacific University and the University of Hawaii at Manoa.
The Hawaii chapter is one of 117 chapters grouped into 10 geographical districts. Download a brochure about our history.