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Tradeshow Bootcamp

Tradeshow Bootcamp

Thursday, March 10, 2011 at 4:00 PM (PST)

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Tradeshow Bootcamp

The Tradeshow Bootcamp workshop is designed to give stationery manufacturers an open, honest and informative inside look at what goes into preparing for and exhibiting at large tradeshows.  The four-part  one-hour teleconference series will include first-hand experiences from stationery manufacturers who were once in your shoes – considering exhibiting or exhibiting for the first time – and the many things they learned from exhibiting at the National Stationery Show, New York International Gift Fair, CA Gift Show and others.                                                                                                                                                                    

These workshops go beyond the basics of exhibiting, saving you hours of research time and giving you access to people who know what you can expect.  In addition to providing candid feedback to frequently asked questions about booth logistics, prepping products and marketing, we’ll also hear from retailers, press and sales reps in the industry to understand what they look for when roaming the tradeshow floors.


BOOTH WORKSHOP | Thursday, March 10th at 4pm PT / 7pm ET

Amber Ellis Seguine (FlyWheel Press), Rachael Hetzel(Pistachio Press) and Katie Hunt (Kelp Designs) will share their experiences designing, setting-up and pre-planning booth logistics for the National Stationery Show and New York International Gift Show.  Topics will include:

·          Pros + cons of sharing a booth

·          Setting a budget for the booth

·          Shipping + schlepping

·          Booth furnishings + vendor services

·          Q&A

PRODUCT WORKSHOP | Thursday, March 17th at 4pm PT / 7pm ET

Lisa Krowinski (Sapling Press) , Jenny Morgan (Hen & Barley Press and A Fresh Bunch) and Katie Hunt (Kelp Designs) will give you lots to think about regarding prepping your products for the wholesale market.  Discussion will include:

·          FAQs answered about albums + boxed notes

·          How much product to bring to the tradeshow

·          Best ways to display products

·          Pricing your products for wholesale

·          Know your product + how to pitch it at the tradeshow

·          Q&A

MARKETING  WORKSHOP | Thursday, March 24th at 4pm PT / 7pm ET

Holly Bretschneider (Salutations) and Nole Garey (Oh So Beautiful Paper) will discuss the types of marketing efforts that capture the attention of retailers and the media.  Katie Hunt (Kelp Designs) will also share pre-show marketing tips for the upcoming National Stationery Show.  Discussion will include:

·          Pre-show marketing opportunities

·          Line sheets vs catalogs (how many to bring + what to include)

·          Marketing give-aways at the tradeshow

·          Media outreach before, during + after the show 

·          What to include in a press kit

·          Q&A


NETWORKING WORKSHOP | Thursday, March 31st  at 4pm PT / 7pm ET

Chandra Greer (Greer) and Carina Murray (Crow & Canary) will give us an inside look at what retailers and sales reps look for when roaming the tradeshow floor.  Discussion will include:

·          Top questions asked by retailers + reps at a tradeshow

·          Top considerations when placing an order with a new manufacturer

·          How to know if you’re rep ready

·          Follow-up preferences after the show

·          Q&A


Tradeshow Bootcamp was founded by Kelp Designs, but made possible by many supportive folks in the stationery industry!  Tradeshow Bootcamp evolved from the fact that we are members of a very collaborative industry and the belief that the more we can share with one another, the stronger our stationery community will become.  Below are links to everyone involved – be sure to stop by and say hi.


Perideau Designs         Bridgett Edwards        Sapling Press


FlyWheel Press A Fresh Bunch   Hen and Barley Press


Pistachio Press                Greer


Salutations      Crow & Canary


Oh So Beautiful Paper     Kelp Designs



Have questions about Tradeshow Bootcamp? Contact Tradeshow Bootcamp

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