Trademark Basics: What Every Small Business Should Know Now, Not Later
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Trademark Basics: What Every Small Business Should Know Now, Not Later

Trademark Basics: What Every Small Business Should Know Now, Not Later

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Torrance Area Chamber of Commerce

2300 Crenshaw Boulevard, Building B

Torrance, CA 90501

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The Art of Business



This program covers the following topics:

- how trademarks, copyrights, patents, domain names, and business name registrations all differ.

- why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.

- the importance of doing a complete search and whether an attorney should be used.

- what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter.

- information on what the USPTO does in the federal registration process and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.


Jason Lott

PRESENTED BY

Jason Lott, Attorney Advisor for Trademark Educational Outreach

Jason Lott is the Attorney Advisor for Trademark Educational Outreach at the United States Patent and Trademark Office (“USPTO”) in Alexandria, Virginia. Working within the Office of the Commissioner for Trademarks, he assists the effort for increased USPTO educational activities in the area of trademark fundamentals. For four years prior, he spearheaded the Pro Se Video Work Project, tasked with creating multimedia-based trademark educational materials. He has been with the USPTO since 2000, previously serving as a Law Office Examining Attorney, and is a recipient of the Exceptional Career Award.

Mr. Lott earned his J.D. in 2000 from the Dickinson School of Law of the Pennsylvania State University and his B.A., Magna cum laude, in 1997 from Kenyon College. He is admitted to the bars of Ohio and the District of Columbia.


This talk is part of The Art of Business, a free monthly program* of the Torrance Area Chamber of Commerce. Through The Art of Business, discover how to leverage your business's full potential, from improving your company's management, compliance, and finances, to streamlining your processes. When a business runs smoothly behind the scenes, customers benefit.

*Non-chamber members are welcome to attend two program meetings prior to joining the Chamber. Learn more here.

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Torrance Area Chamber of Commerce

2300 Crenshaw Boulevard, Building B

Torrance, CA 90501

View Map

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