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Trademark Basics: What Every Business Should Know Now, Not Later

Alt Legal & WK Trademark Navigator

Tuesday, June 17, 2014 from 6:30 PM to 9:00 PM (EDT)

Trademark Basics: What Every Business Should Know Now,...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended $5.00 $0.00
Last Minute Ended $10.00 $0.00

Event Details

  • Craig Morris (the Managing Attorney for Educational Outreach at the USPTO) will discuss how trademarks, copyrights, patents, domain names, and business name registrations all differ.  He will also explain, once it is established that trademark protection is appropriate, the importance of selecting a strong mark, that is, one that is both federally registrable and legally protectable.   

    Craig's talk highlights factors important when choosing a mark, such as the possibility of a likelihood of confusion, and explains the importance of doing a complete search and whether an attorney should be used.  It identifies other potential grounds for the USPTO to refuse registration.  Finally, it establishes what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter.  It concludes with information on how to find an attorney and the distinction between what the USPTO does in the federal registration process and what a private attorney could do, and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.

    We'll also provide pizza and beer!

    About Craig: Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO), Alexandria, Virginia. Currently, he is the Managing Attorney for Educational Outreach, spearheading the effort for increased USPTO activities in the area of trademark fundamentals for entrepreneurs, small businesses, and business students. For fourteen years prior, he was the Managing Attorney for the Trademark Electronic Application System, focusing on making the Trademark Operation a total e-government environment. Mr. Morris has been with the USPTO since 1983, previously serving as a Law Office Examining Attorney, Senior Attorney, and Managing Attorney. 

Have questions about Trademark Basics: What Every Business Should Know Now, Not Later? Contact Alt Legal & WK Trademark Navigator

When & Where

Projective Space - L.E.S.
72 Allen St
3rd Fl
New York, NY 10002

Tuesday, June 17, 2014 from 6:30 PM to 9:00 PM (EDT)

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Alt Legal & WK Trademark Navigator

About Alt Legal:
Alt Legal’s intuitive cloud-based software makes it easy to prepare and manage intellectual property. Our software is trusted by Am Law 200 firms, IP boutiques, and in-house legal departments to handle hundreds of thousands of filings daily. Alt Legal automatically updates case statuses and deadlines and creates new filings without manual effort.

About WK Trademark Navigator:
Designed as a direct result of our customers asking for a way to streamline the trademark prosecution practice, WK Trademark Navigator™ was created to save you time and money on research and form drafting, while at the same time providing you with in-depth expert content, analysis and strategy guides that you can’t find anywhere else. Regardless of where you are in the process— research, search, application, appeal or foreign registration— you’ll find exactly what you need in one integrated resource.

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Trademark Basics: What Every Business Should Know Now, Not Later
Things to do in New York, NY Class Business

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