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Free Library of Philadelphia - Parkway Central Library

1901 Vine St

Skyline Room

Philadelphia, PA 19103

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Trademark Basics: What Every Small Business Should Know Now, Not Later

  • Effective use of United States Patent & Trademark Office (USPTO) website resources
  • How trademarks, copyrights, patents, domain names, and business name registrations differ
  • Why it’s important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark
  • The importance of doing a complete search and whether an attorney should be used
  • What may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter
  • What the USPTO does in the federal registration process and how to avoid scams perpetrated by companies which request fees for services not required by the USPTO



Presented by speaker Craig Morris, Managing Attorney for Trademark Outreach from the United States Patent & Trademark Office, in cooperation with Entrepreneur Works

Date and Time

Location

Free Library of Philadelphia - Parkway Central Library

1901 Vine St

Skyline Room

Philadelphia, PA 19103

View Map

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