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Trade Show Intelligence Workshop

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ACADA is organizing two Trade Show Intelligence workshops:

Wednesday, March 13th | 8:30 - 4:30 | Venn Innovation Boardroom - Suite 201, 735 Main Street, Moncton, NB

Thursdat, March 14th | 8:30 - 4:30 | 4th Floor Boardroom, Atlantic Technology Centre, 176 Great George Street, Charlottetown, PEI

This one-day program focuses on preparing companies for trade show success by helping them plan more effectively to tackle their broad intelligence needs, including their sales intelligence needs. This program will be customized to meet the needs of aerospace and defence companies, providing a general overview to various shows.

To do this, companies will examine an upcoming trade show in their industry, learn the methods to ensure they pick the right shows, and understand how to develop a system for success for every trade show to help inform their company ongoing intelligence needs going forward.


  • 8:30am - 9:00am: Coffee and Networking
  • 9:00am - 12:00pm: Introduction to Event Intelligence: Selecting a show, pre-show preparations, research and communications
  • 12:00pm - 12:30pm: Lunch
  • 12:30pm - 3:00pm: Event Intelligence Execution: What to do at the show, roles and responsibilities, observation plans and checklists. Maximizing the technology available at the show.
  • 3:00pm - 3:30pm: Post Show: Making the most of your investment, what to do with everything you have learned
  • 3:30pm - 4:30pm: Next steps. Wrap-up.

*Lunch is included. Registration is limited to 30 participants per session.

About the Facilitator: Dr. Jonathan Calof

Dr. Calof is recognized as one of the leaders in intelligence and foresight. A full professor of International Business and Strategy at the Telfer School of Management at the University of Ottawa, Dr. Calof combines research and consulting in competitive intelligence, technical foresight and business analytics to help organizations develop key insights on their competitive environment.

Jonathan has given over 1000 speeches, seminars and keynote addresses around the world on intelligence, foresight and analytics and has helped several companies and government agencies around the world enhance their capabilities on these areas. In recognition of his contribution to making fact based decision making a reality, Jonathan has been given several honours including Frost and Sullivan's life time achievement award in competitive intelligence; Fellow award from the Society of Competitive Intelligence Professionals; Honorary Professor at Yunnan Normal University in China; Appointment to the international advisory board for the Russian Foresight Committee of HSE; Honorary member of the Russian Society of Competitive Intelligence Professional; Board of advisors for the Centre en Intelligence Economique et Management Stratégique(CIE'MS/Center for Competitive Intelligence and Strategic Management in Morocco and Extraordinary Professor at North-West University in South Africa. He was also recently awarded SCIP's member of the year award for his influence on the practice and the field of competitive intelligence.

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