Note: These workshops sell out quickly, so if you're interested, register now.

Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else.

It’s in these switching moments that the deepest customer insights can be found.

On the 8th of August, a select group of 32 people will attend a unique, hands-on, full-day workshop to learn about “The Switch”.

On August 9th we'll be holding the Advanced Switch: Analyzing Jobs-to-be-Done Interviews

Most businesses don’t know the real reasons why people switch to — or from — their products. We’ll teach you how to find out.

The workshop will be at the Toronto Ritz-Carlton. The cost to attend is $1,000.

The workshop will be led by Bob Moesta and Chris Spiek of The Re-Wired Group.

You’ll participate in live customer interviews.

You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.

You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.

And you’ll be able to put everything you learned to immediate use.

There’s only one simple requirement: You’ll be asked to think about a product that you purchased recently. It won’t be a big deal.

Spots are limited. Only 32 people will be able to attend and participate.

Register today and we'll see you on August 8th.

Advanced Switch: Analyzing Jobs-to-be-Done Interviews

If you left the Switch Workshop, conducted a bunch of interviews, and found yourself overflowing in rich stories that need to be analyzed and unpacked, this class will help you make sense of everything.

You'll analyze two separate sets of actual interviews.

You'll learn how to translate interview information into product revisions or entirely new products.

You'll learn how to compare interviews and uncover job dimensions that lead to product and design opportunities.

There will be some interview audio that you'll be asked to listen to before the workshop (we'll provide it to you a few weeks prior to the class).

Cost for the Advanced Switch is $1,000 for the full day (or buy both Workshops for $1,750).

Advanced Switch Prerequisite: Attendance at a previous Switch Workshop (including the August 8th event), or demonstration that you know the JTBD Interview Technique. Drop us an email if you have questions.