$15 – $20

Top Trends 2020 and Beyond

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Location

Aberdeen Group

60 Hickory Dr

5th Floor

Waltham, MA 02451

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Welcome aboard Spaceship Marketing! At this out-of-this-world event, you’ll hear industry experts share their tech vision for 2020 and beyond. Learn how key trends for entrepreneurs and start-ups can help you build, launch, and grow.

Attendees will learn:

  • Will AI and automation still rule the world?

  • How are companies using augmented reality and virtual reality to engage customers?

  • Are self-driving cars just around the corner?

  • How can my company leverage tech to scale?

We’ll have answers for all these questions and more!

Beer, wine and snacks will be provided!

Speakers:

Joe Barkai, Industry Analyst and Author

Joe Barkai is a recognized industry analyst, strategy adviser, blogger, and published author, Joe focuses on researching, forecasting, and the strategic application of technology to drive innovation, competitiveness, and business processes excellence. With more than 30 years of experience helping organizations across diverse industries chart their product and market strategies, he offers a unique perspective and ability to connect the dots to articulate the business value of emerging technologies. His current research topics include the industrial internet of things, artificial intelligence and machine learning, robotics, and augmented reality.

Marc Osofsky, CEO, Aberdeen

Marc is CEO of Aberdeen, the leading intent-driven marketing solution provider. Prior to Aberdeen, Marc was COO Global Offerings at Lionbridge Technologies, where he organically grew his divisions from $70 million to $140 million in three years. Before that, he held executive roles at three venture-backed companies that were acquired by SAP, Checkpoint, and Interpublic Group. Marc began his career at McKinsey and has an MBA from MIT Sloan and an AB from Brown University.

Beth Porter, CEO & Co-founder, Riff Learning Inc

Riff Learning Inc. is a scrappy AI startup out of MIT that measures conversational dynamics to help people build situational and social awareness, especially when they collaborate. Beth’s philosophy is that people learn best from each other and that learning fosters both personal growth and organizational innovation and change. She teaches IT Strategies to MBAs at Boston University, where her students work in small, peer-learning groups throughout the course, and learning innovation in Media Ventures at the MIT Media Lab. Through her consulting practice, Geeklight LLC, she advises education, publishing, and technology clients on strategy, vision, and execution for end-to-end online learning solutions that meet business needs.

Eric M Andersen, CTO & Cloud Leader, IBM


Eric has over 20 years of experience designing, architecting, and implementing solutions for IBM’s clients across a wide range of technology platforms and industries. In the role of chief architect, he has led large-scale implementations of cognitive and hybrid cloud-based solutions, including microservices-based, transactional applications; trading platforms; virtual agents and chatbots; AI search and discovery applications; and complex integration systems. Eric has been widely recognized for his innovative customer solutions and has twice been the recipient of IBM’s Outstanding Technical Achievement Award. He is an IBM-certified IT Architect, as well as an Open Group Master Certified Architect.

Moderator:

Parna Sarkar-Basu, CEO and Founder, Brand and Buzz Marketing, LLC / V.P. Brand Marketing, American Marketing Association, Boston

Parna Sarkar_Basu, CEO and Founder of Brand and Buzz Marketing LLC, and Vice President, Brand Marketing, AMA Boston. A tech evangelist, Parna helps companies navigate the digital era. She created the robot tech category and ecosystem, along with the founders of iRobot. Leveraging her two passions—technology and brand building—She humanizes corporate brands, builds thought leaders, simplifies the complex, and creates industry buzz to elevate companies to new heights. Parna appears frequently at key industry events and speaks on a range of topics, including cognitive robotics, innovation for social good, digital transformation, AI and impact on the workforce, and tech trends. A champion of STEM initiatives, Parna builds and supports programs to inspire women in technology and future innovators. She serves as VP of Brand Marketing for AMA Boston and WITI (Women in Technology International).


Agenda:


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Host:


Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI.


Our intent data is the largest scale, most accurate and highly targeted in the market. To benefit from the data, we don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach we offer intent targeted advertising and cost per lead programs.


Beverage Sponsors:


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Date and Time

Location

Aberdeen Group

60 Hickory Dr

5th Floor

Waltham, MA 02451

View Map

Refund Policy

Refunds up to 7 days before event

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