Top Higher Ed Communications Trends & Tactics You Need To Know

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Location

PepsiCo Auditorium, Stocking Hall, Cornell University

411 Tower Road

Cornell University

Ithaca, NY 14850

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Event description
Laura Jack, VP for Communications at Colgate, will discuss trends, challenges, and tactics for navigating the higher education landscape.

About this Event

Communications professionals face many competing priorities. With 10 years in corporate communications and 15 years in higher education, Laura Jack will discuss trends, challenges, and tactics for navigating the higher education landscape.

7:30am-8:15am: Continental Breakfast & Networking

8:15am-9:00am: Speaker with Q and A

At Cornell University

Stocking Hall (also the home of the Cornell Dairy Bar, look for the large white milk bottle sculpture out front)

PepsiCo Auditorium (Rm. 146), 411 Tower Rd. Cornell University, Ithaca, NY 14853

Easy parking directly across Tower Rd. from Stocking Hall - pay by the hour with Parkmobile https://fcs.cornell.edu/content/parkmobile-faq

Ticket prices: $12 PRSSA; $15 PRSA/Cornell Affiliate; $18 Non-PRSA /Cornell Affiliate

**Two-for-One Special: Attend our October 10 and October 15 events for a special rate: $25 PRSSA; $30 PRSA/Cornell Affiliate; $40 Non-PRSA/Cornell Affiliate

Tickets will be available until October 7th. Purchase yours today!

If you have a disability and require assistance, or have general questions, please inform Samara Sit at samara.sit@cornell.edu or 607-254-5137.

About the Speaker

Laura H. Jack is vice president for communications at Colgate University in Hamilton, N.Y.

At Colgate, Jack leads all internal and external communications efforts to steward Colgate’s reputation and identity; build awareness of the University, the excellence of its faculty, and its strong academic programs; and support the University’s core mission, goals, and priorities. She provides strategic communications guidance and helps to tell the University’s story across all media platforms.

Prior to arriving at Colgate, Jack was vice president at Howard University in Washington, D.C., where she oversaw all fundraising, alumni relations, communications, and university events operations.

Before joining Howard University, Jack spent two years as the assistant dean for admissions, marketing, and communications at Johns Hopkins University, where she provided the overall vision, strategic direction, and management for marketing and recruitment strategies. She also served for more than seven years as director of marketing and communications for the City University of New York, where she built the marketing department for the CUNY School of Professional Studies as the sole executive directing marketing, branding, and communication strategies for the institution.

Outside of higher education, Jack spent nearly 10 years managing marketing and advertising initiatives and multimillion-dollar campaigns with international marketing and advertising firms, such as JCDecaux and Ogilvy & Mather.

Beyond Jack’s professional responsibilities, she is an active member in the community and serves on the board of directors for Community Memorial Hospital and A Better Chance Clinton.

Jack earned a Bachelor of Business Administration from Pace University, a Master of Business Administration and a Master of Science in Education from Baruch College. She is currently pursuing a PhD in Higher Education at Syracuse University.

Date and Time

Location

PepsiCo Auditorium, Stocking Hall, Cornell University

411 Tower Road

Cornell University

Ithaca, NY 14850

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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