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Tomorrow Evening with Reactive New York

By Reactive

When and where

Date and time

Thursday, September 26, 2013 · 6:30 - 9pm EDT


AlleyNYC 500 7th Avenue New York, NY 10018


Join Reactive on Thursday 26 September at 6:30 pm for Tomorrow Evening, a look at how our industry is adapting to change and innovating in new ways as a result. Our New York CEO, Carl Panczak will host Farrah Bostic, the Brooklyn-based creative strategist and founder of The Difference Engine, alongside Reactive Sydney Creative Director, Tim Buesing.

Light food and drinks will be served.

A bit more about our guests:

Farrah Bostic "Brands like APIs“ // @farrahbostic

Founder of research and strategy company, The Difference Engine, Farrah will share her insights on Brands and APIs. She will discuss how today, brands need to adopt, develop and become more like APIs: by making available to its users a set of common assets and instructions they can use to create something of value for themselves.

Carl Panczak "Where We’re At: Reactive New York Two Years In” // @cpanczak

A true man about town, Carl has been around the world – Australia, London, Amsterdam, and New York to name a few. Two years ago he made it to New York with a suitcase and 14 years of digital agency experience, and now runs the successful New York office for Reactive, maintaining clients like Cervélo, Adecco, Deluxe Entertainment, Vines of Mendoza and Pulse Films.

Tim Buesing "Innovation for Good and Humanizing Technology” // @tbuesing

Tim Buesing studied Communication Design at the School of Fine Arts Berlin and New Media Design at Helsinki’s Medialab. His successes include work for brands such as BMW, Adidas, and Becks. Tim joins us this week from Australia to discuss his experiences with 'Humanizing Technology", hot off the successes for the Most Powerful Arm campaign - winner of Cannes and iab Awards, and recent double MIXX finalist.

About the organizer

Organized by

Reactive is an award-winning independent digital agency that provides digital strategy, design, development and online marketing for some of Australia’s best-known brands. Reactive has 150 staff with offices in Melbourne, Sydney, Auckland, London and, most recently, New York where we've partnered with Cervelo, Analytic Partners, Deluxe and more. More information at

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