Today’s Consumer Expectations — What You NEED To Know To Grow Your Business (North Jersey)
Wednesday, May 6, 2015 from 9:30 AM to 12:30 PM (EDT)
Hosted at the beautiful Montclair Library just steps away from the heart of the 2015 Great Amercian Main Street-award winning Montclair Center, a Main Street New Jersey community since 2007. (For South Jersey, sign up for Maple Shade HERE.)
The 61st NJ Downtown Institute for Spring 2015 is your opportunity to get up-to-speed on making the most out of your number one asset that you control - your customer experience - to build your business, organization or district. This action-packed half-day is designed mainly for business owners and operators, however business district management organizations, chambers and other municipal, county and regional leaders can gain great insights for themselves, their clients, and stakeholders.
Ask yourself: What percentage of your customer base is fully engaged right now?
This is a critical question that every business, regardless of size, must know TODAY because there is a direct cause and effect between engagement and sales growth. This is the future of business communication and small businesses are better positioned to deliver high engagement than those big box stores or major brands that you ‘think’ you’re competing with.
FACT: Businesses that engage both their employees and their customers gain a 240% boost in performance-related business outcomes. These companies understand the essential role of human nature in driving performance, especially in those critical moments when engaged employees and engaged customers interact.
We’re going to show you the simple 1-2-3’s of how to do this. You don’t have time or man power to study analytics, so we’re going to show you exactly how to create engagement using simple and easy to implement strategies and tactics that are right in your wheel house.
APA 2.75 CM Credits (Pending)
8:30am - 9:30am -- Registration
9:30am - 9:45am -- Welcome and Introduction
9:45am - 10:30am -- High Level Stategy on Today's Consumers: What They Are Thinking, Doing, and Saying - And How It Impacts Your Business
10:30am - 12:00pm -- 6 Models for Creating Customers for Life
12:00pm - 12:30pm -- Do it Today: Low-Hanging Fruit to Organic Sales Growth
High Level Stategy on Today's Consumers: What They Are Thinking, Doing, and Saying - And How It Impacts Your Business
How social media, ratings & review sites, local online marketing and consumer behavior online is interconnected. To be relevant today you must know how this all weaves together so that you can position your business on the path of consumers who are searching for your solution. Most companies focus their marketing efforts and budget on acquiring new customers, but we're going to focus on customer retention. You'll achieve high-quality growth by getting a lot more business out of your existing customers. You'll learn how to American businesses are among the best run in the world but leaders of companies at all levels (Main Street to Wall Street) still haven't mastered organic growth. Most small business owners don't know how to do exactly that.
6 Models for Creating Customers for Life
We all have stories of how a failed business transaction made us feel, and those feelings are never good. How many times have you walked away shaking your head thinking, "They just don't get it?" Every action, reaction, interaction and transaction your business has is an opportunity for organic growth when you know exactly how to connect with your customers in a way that makes them feel like they matter to you. Most business are not attuned to thinking about the lifetime value of their customer, and you can tell these businesses because they don't treat you like they're grateful for your business. There are many ways this is evidenced in even one transaction. The good news is, there are minor adjustments that can have a massive impact on your profitability... and they don't cost you one penny. The 6 models (or Paragons) show you the critical moments when engaged employees and engaged customers interact - and how they lead to increased sales. We'll explore how to change the dynamic at the employee level and how this interfaces with the customer. Remember, your employees are your brand managers. Let's get them properly trained in the soft skills that connects them with your customers.
Do it Today: Low-Hanging Fruit to Organic Sales Growth
Now that we're exceptional with our customers, we can focus on their lifetime value to our business. And it's not just about how many times they come back and transact with us. It's much bigger than that! When customers are over the moon about you, they will gush to anyone standing still long enough to listen. Your raving fans organically want to tell more people about how you treated them because they feel so good. We're going to educate you on how to educate your customers so that they take the essential action of spreading the word online in the social networks, on business review websites, and with testimonials. These are the strategies and tactics that smart businesses are taking in 2015.
Pamela Herrman is a customer acquisition & retention expert devoted to helping companies create an exceptional customer experience and then leverage their reputation online to drive more traffic and increase sales & profits. With over 25 years as an entrepreneur, inventor, social media expert, and best-selling author, she melds consumer behavior, business best practices and Internet marketing together into one perfectly packed stick of dy-no-mite! (Here is her detailed bio. See Pam in action on video here.)
From South Jersey? Register for this workshop in Maple Shade, here!
(NOTE: Promotional Partners will receive a special code for discounted registrations, as will Designated and Selected Main Street New Jersey Programs.)
When & Where
NJDCA's Main Street New Jersey & Improvement District Programs
Est. in 1989, the NJDCA's Office of Main Street New Jersey & Improvement District Programs has been providing technical assistance and training to more than 140 traditional downtowns and business districts. Visit www.mainstreetnewjersey.com for more information about this National Main Street Center-affiliated program located in the State of New Jersey's Department of Community Affairs.