$75 – $95

To Whom it Will Concern- Connecting through Email Marketing

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The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their e-commerce business. With the average person receiving 80-120 emails a day, how do you stay relevant?

This 60-minute live webinar will cover key facets of building an effective email outreach plan to help wineries attract, retain and stay connected with customers in the new world of online marketing including building a strategic outreach plan, tips to develop intriguing content to increase open rates, sales conversions and closer customer connections. Registration includes a DTC Best Practices Workbook which may be leveraged to accompany the session and /or used as a tool to implement learnings within your own digital marketing program.

Can't attend a live session? Recordings are also available for purchase.

The DTC Sales Web Track sessions are live, interactive web-based venues which provide sales training coaching, tips, and best practices to leverage across various DTC sales and marketing channels. These short, content-packed sessions are designed to cater to spot skill development and coaching for the busy sales professional or manager, are 60-90 minutes in length and can be conveniently attended remotely-- from anywhere on any device.

ABOUT: The DTC Sales Web Track series is designed by Laura Larson, who as Founder of Virtual Vines built a comprehensive sales and marketing services and training curriculum which leverages commercial best practices she leveraged in her 25-year sales and marketing career with Fortune 500 technology companies. Along with her strong background building sales and marketing strategies for Global firms, Laura has a strong hospitality background working with restaurants and wineries, a passion for wine backed with a sommelier accreditation, and strong desire to help wineries enhance their DTC market presence.


What is included in the registration price?

Live webinar registration prices are priced per attendee. Each attendee will receive a DTC Best Practices Workbook. Group discounts are available for three or more registrations per business entity.

Recorded session links may be purchased for any session, however, pre-recorded sessions are also available for purchase at any time. Recorded sessions links are "live" for 30 days from date of purchase.

If I can't find a date or time that works with my schedule, what other options do I have to attend the seminar?

Virtual Vines offers custom times and dates by request based on availability and for groups of three or more, arrangements can be made to host any of our DTC Webtracks on site.
Recordings are also available for purchase. Just select any date to register and select "Recording" as your ticket type when checking out. The recording will be sent within 24 hours after the scheduled workshop.

Where can I contact the organizer with any questions?


Is my registration/ticket transferrable?

Registrations for live courses are transferable. Please send transfer requests by email to: info@virtual-vines.com at least 24 hours in advance of the scheduled session.

What is the refund policy?

There is no refund policy, however, registrations can be transferred to an alternate date. Requests must be made within 24 hours of the scheduled event via email: info@virtual-vines.com.
Failure to notify within 24 hours will result in forfeiture of ticket purchase.

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