Skip Main Navigation
Page Content

Save This Event

Event Saved

To Niche or Not to Niche

IABC Orange County

Wednesday, January 24, 2018 from 6:00 PM to 8:30 PM (PST)

To Niche or Not to Niche

Ticket Information

Ticket Type Sales End Price Fee Quantity
IABC members: pay only for the meal they order from an open menu 1d 21h 47m Free $0.00
Non-IABC members: will pay for his or her meal plus an additional $20 + processing fee to attend 1d 21h 47m $20.00 $3.16

Share To Niche or Not to Niche

Event Details

If you've even dipped a toe into the entrepreneurship waters, you've heard the "To Specialize or Generalize" arguments. You may be uncertain about whether niching is appropriate for you, afraid to pigeonhole your business by selecting a single specialization and -- to borrow a phrase -- putting all of your eggs in that basket.
 
On January 24, Joseph Aldrich, Principal Consultant for The Cypress Group, will guide IABC's IndyComm group through an exploration of whether positioning yourself as an authority in one subject area is the right choice for your business.

Aldrich will encourage the group through interactive discussion looking at brand voice, the ways in which you amplify your message (including where and how often), who constitutes your audience, and your own internal metrics (c'mon, you knew data would be part of this!). He will conclude the speaking portion of the evening with his advice to independents and consultants for continuing to re-evaluate and drive tactics for ongoing success in this area.

Following the presentation, Aldrich will host a Q&A for those looking to get answers to their burning niche questions. 
 
About the speaker:
 

Joseph AldrichJoseph Aldrich founded the integrated marketing firm The Cypress Group in 2008 to help both up-and-coming and established brands reach new heights of prominence through strategic public relations and communications planning. His clients can be found at the top of influencer lists for the shelter industry and luxury service providers. A frequent public speaker and design trend visionary, Aldrich is a recognized expert contributor to shelter publications, and an active member of a number of associations in his field.


Make your reservation today!
_____________________________________________
 
About IABC/OC's IndyComm
 
IndyComm is designed for independent communication consultants who want to discover creative ways of marketing their businesses, attracting new clients, acquiring a higher level of business acumen and looking to network and brainstorm with like-minded professionals. The group meets bi-monthly in the evening at selected locations.
_____________________________________________
 
IABC Orange County Payment Policy

Advanced Reservations:  
We accept reservations online with credit card payment only. Payment must be received online by credit card at time of reservation and will include an additional credit card processing fee. 

Refunds:  
If you pay online by credit card, we will refund your registration fee, minus the credit card processing fee, if notice of cancellation is received by the Friday before the event. Due to catering guarantees, no-shows will be billed. To request a refund, please email iabcorangecounty@gmail.com and include in the subject line: Event Refund Request. Please provide the name under which the reservation was made and the date of the event

Walk-ins and Payment by Check:  
Walk-ins are welcome, but must pay by cash or check at the door. If you are paying by check, please make it payable to IABC/OC. We look forward to seeing you at the IABC/OC event
Have questions about To Niche or Not to Niche? Contact IABC Orange County

Save This Event

Event Saved

When & Where


Citrus Café
1481 Edinger Ave
Tustin, CA 92780

Wednesday, January 24, 2018 from 6:00 PM to 8:30 PM (PST)


  Add to my calendar

Organizer

IABC Orange County

Since 1970, the International Association of Business Communicators (IABC) has set the standard of global excellence for professional communicators. Join our vibrant network of 13,000 members in more than 80 countries. Our members hold positions in:

  • Public relations/Media relations
  • Corporate community
  • Human resources
  • Graphic design
  • Public affairs
  • Editing
  • Investor relations
  • Training
  • Government relations
  • Photography/Video production
  • Marketing communication
  • Advertising
  • Community relations
  • Teaching
  • Writing

Whether you’re a student, individual or corporate team leader, find out more about the benefits of becoming an IABC member.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.