$10 – $20

‘Tis the Season to Market Your Business!

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SBN Boardroom

99 Bishop Allen Drive

Cambridge, MA 02139

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Are you a business owner or manager seeking to increase sales and brand awareness during the holiday season? Are you looking for ways to make your storefronts and displays more festive?

On Tuesday, September 26, 6:00-8:30PM, join Sustainable Business Network of Massachusetts for a workshop on holiday marketing! Experts Caitlin Drown from Teak Media and Christine Moynihan from Retail Visioning will make presentations on how to improve online marketing and how to boost sales through festive displays. Sarah Michalik of Charged Glassworks and Patrick Clarke of Cape Clasp will join for a short panel discussion. The panel will be facilitated by Myrna Greenfield of Good Egg Marketing. Following, there will be a short Q&A session.

You will discuss themes including:

-Specific tools to "get the word out" about your brand and products
-Create a timeline for a successful holiday marketing campaign
-How to follow up on holiday sales and transition to a successful year-long business
-The role of a charitable plan in holiday marketing
-And more!

Agenda
6:15-6:45: Light refreshments and snacks
6:45-7:25: Presentations. Caitlin from Teak Media will discuss social media and online communications. Chris from Retail Visioning will discuss holiday-themed displays and storefronts.
7:25-7:55: Short panel discussion. Chris and Caitlin will be joined by Sarah of Charged Glassworks and Patrick of Cape Clasp. Panel will be facilitated by Myrna Greenfield of Good Egg Marketing.
7:55-8:30: Q&A



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SBN Boardroom

99 Bishop Allen Drive

Cambridge, MA 02139

View Map

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