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TikTok & Co. - easy as pie? Demystifying vertical video

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transforma bxl - Loi

42 Rue de la Loi

1000 Bruxelles

Belgium

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Let us demystify how to integrate the vertical format into communication campaigns - no communicator can ignore vertical format any more, especially to reach Millennials and Generation Z.

We will give a marketers first view on TikTok and discuss how to integrate vertical video in a cross-channel campaign set-up and how to utilise Facebook and Instagram videos before going somewhere. We invited Speaker Ola Eloranta, political campaigner at Hoyre conservative party in Norway, to talk about his best practice on campaigning on the road with cross-channel videos on Facebook, Instagram and Snapchat, the vertical format of today.

19.15 h "Tiktok - a campaigner's first look" by Marcel Weyrich, Social Media Strategy Expert

19.30 h “Campaigning on the road – why cross-channel videos are important” by Ola Eloranta, Regional Campaign Advisor with Høyre, the Conservative party in Norway

19.45 h Demystifying vertical video - an open discussion

20 h network & connect over beer, wine and soft drinks

About the speaker Ola Eloranta:

Ola is 25 years old from Oslo, Norway and finishing his master’s in Political Strategy and Communication at University of Kent – Brussels School of International Studies. He’s been with Høyre, the Norwegian Conservative party, for over ten years, and held different positions in several regions of the country. He’s volunteered and worked on five different political campaigns and will be sharing experiences from his last campaign where he worked as Regional Campaign Advisor for the Norwegian regional elections in September 2019. During this campaign, Ola lived in and drove a motorhome for over three months, running social media campaigns from his mobile office and campaigning on the road.

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transforma bxl - Loi

42 Rue de la Loi

1000 Bruxelles

Belgium

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