“Girls Hustle Harder” Weekend 2016
Join Yandy Smith & A Panel Of Successful Entrepreneurs For an Expert Discussion On Branding and Digital Marketing
When used correctly, branding and digital marketing can help you turn a small business into a million-dollar company. We’ve put together a crash course to provide you with the tools needed to establish a strong brand identity and to build that brand by utilizing digital marketing. Topics covered include: Logos, Demographics, social media, Influencer marketing, Cross branding and much more.
Price Includes Lights Refreshments
Darnella Dunham - began her career working in music, programming and promotions at Urban powerhouse WEDR (99 Jamz)/Miami. While working in radio, Darnella built her profile as a writer and sharpened her music skills as a Music Researcher for Mediabase. In 2010 Darnella began working for radio personality Michael Baisden by managing his Facebook page and other digital assets which lead to a position with Radio One’s digital division as an Online Editor where she was eventually promoted the Director of Social and Studios. Currently Darnella Dunham manages the websites for syndicated personalities Rickey Smiley, Yolanda Adams, D.L. Hughley and Ed Lover. She also manages social media accounts for Rickey Smiley, Yolanda Adams, Kim Fields and Gary With Da Tea. In addition working with talent to expand their reach on social media, Darnella develops best practices and overall social strategy for GlobalGrind.com, HelloBeautiful.com, NewsOne.com and 55 local radio station brands.
Yandy Smith- Reality Personality Yandy Smith is one of the most sought after entertainment powerhouses in the industry today. Equipped with over a decade of industry experience, the media mogul, entrepreneur and television personality is not only well-respected and beloved amongst peers, but serves as an inspiration and living proof of attainable success for many. The entertainment manager has now become an influential personality, with a digital reach of 5M+ fans via social media platforms. Smith continues to work in music management and has added several titles to her resume which includes; Entrepreneur, Philanthropist, Motivational Speaker and Television/Movie Producer.
Latoya Shambo (Known as “The Brand Therapist) works with publishers to understand their bottom line and how to be recognized in a crowded landscape. The Founder of the Brooklyn Brand Lab, LaToya is combining a mix of Product Development, Publisher Development, Professional Development, and Media Development to help brands such as xoNecole (formly NecoleBitchie), and The Cut Life navigate the digital space. LaToya attributes much of her career success to the millennial media powerhouse, Complex. During her 7 year run at Complex, LaToya has worked in 3 departments, on over 500 programs, and managed over $90 million in revenue working with some of the biggest brands such as Nike, Reebok, Google, Samsung, McDonald’s, Dick’s Sporting Goods, Champs, Pepsi/Green Label, adidas, Chevy and many more.
Shante Bacon When brands, networks and superstars need to get their campaign messages to their audiences, they call 135th Street Agency and ask for marketing strategist and brand-building powerhouse Shante Bacon. She has delivered top-notch strategy for cable networks, steering BET, OWN, WE tv and VH1 to #1 ratings success with original series like The Game, Iyanla: Fix My Life, Braxton Family Values, The Haves and the Have Nots and Love & Hip Hop.
For more info www.GirlsLoveEvents.com