$359

Thought Leadership. Written Well.

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$359

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This two-part webinar provides thought leaders with all the tools they need to convince and persuade others through their writing.

About this event

Your subject-matter experts know their topic inside and out. But do they know how to successfully communicate their knowledge to today's more distracted readers?

Through this three-hour course, those who craft thought-leadership content will develop the writing skills they need to educate and persuade . . . for LinkedIn articles, blog posts, testimony letters, research reports and more.

This workshop will be presented in English across two sessions.

Session 1 — Tuesday, Sept. 21, 2021 | 10:00-11:30 am CT

Session 2 — Tuesday, Sept. 28, 2021 | 10:00-11:30 am CT

Your $359 registration covers both sessions.

Session 1 Agenda

  • The Reader Revolution (and how it's changed the way we write)
  • Knowing Your Key Message (and why leading with it ASAP is now paramount)
  • Options for Organizing Your Thought-Leadership Content
  • Using Subheads to Enhance Your Content's Effectiveness
  • Giving Your Content an Effective Conclusion

Session 2 Agenda

  • Keeping Sentences Concise (and honoring today's max word count)
  • Keeping Paragraphs Compact (and honoring today's max sentence count)
  • Focusing Your Content on Human Beings, Not Things
  • Making Your Writing More Compelling
  • Using Data and Other Evidence to Support Your Assertions

In each session, you'll see compelling examples of thought leadership done well and thought leadership gone astray.

You'll also come away with a robust resource sheet that will help you enhance your thought-leadership content in the weeks going forward.

To register, use the green "Register" button on this page.

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Date and time

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Online event

Refund policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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Organizer Jeff Herrington Communications

Organizer of Thought Leadership. Written Well.

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